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How to Measure Sales Effectiveness in Your Organization

Brooks Group

Sales effectiveness also corresponds with the return your organization gets from its sales investment. But improving sales effectiveness is a complex task that few organizations do well. Most organizations track a few key performance indicators (KPIs) such as win rates, quota attainment, and revenue growth.

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4 Ways to Ensure Your Sales Kickoff Meeting Drives Results

Brooks Group

Organizations sink huge amounts of time and money into this annual event aimed at aligning teams to boost sales performance in the upcoming year. Limit the SKO meeting to three days or less. Engagement levels drop, along with your ROI for the meeting. Keep the meeting short and impactful—ideally under three days.

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4 Ways to Ramp Sales Reps Faster with a Common Language

Brooks Group

Ramping new sales reps quickly is a pivotal factor separating successful sales organizations from those that underperform. Rotate through your reps each week to have everyone give a 10-15 minute presentation during your sales meeting on one best practice. A solid sales process is the foundation of a common language.

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The Importance of Change Management in Account Planning

Upland

Revenue growth isn’t easy, but it can be simplified when sales organizations balance complex processes with a simplified approach. As he sought to establish account planning in his organization, what Eric found was that those who gave account planning a serious effort never looked back. What types of change requires management?

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Sales Kickoff Planning Guide: How to Maximize Your SKO

Brooks Group

But in this unpredictable economy, sales organizations must be more agile and resilient than ever. A successful national sales meeting or sales kickoff (SKO) is a great way to align the team on goals, communicate key initiatives, and share tactics for today’s turbulent selling environment.

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Active Listening Skills: Understanding Your Prospect’s Needs

Brooks Group

While leads represent potentials in your pipeline, prospects are leads that have advanced based on meeting certain qualification criteria. If all you want to talk about is your products, your product’s features, or your organization, don’t be surprised if you encounter strong sales resistance from the very outset.

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Sales Coaching Techniques to Boost Revenue

Brooks Group

Unfortunately, research shows that while close to 90% of organizations provide some sort of coaching to their salespeople, only 65% of those programs are considered ineffective. Encourage Self-Awareness With clear communication and goal setting, you can “set the bar” for their organizations.

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