Remove Communication Remove Presentation Remove Stakeholders Remove Value Proposition
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Internal Referrer Management – Employee Communication and Alumni Programmes

Red Star Kim

As well as addressing a number of internal communications and engagement, cultural and brand ambassador issues there was a focus on the importance of alumni programmes. So I wanted to focus on this aspect of internal referrer management – employee communication and alumni programmes.

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The Best Way to Prepare for an Executive Presentation [+ Checklist]

Account Manager Tips

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. No pressure, but it's something I always have in the back of my mind when I present to senior executives.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. So I was disappointed that health issues prevented her from presenting. Develop Employer Value Propositions (EVPs). This article was published in the latest edition of PM Forum Magazine.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

And present evidence of the results achieved. Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com).

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A Complete Guide to MEDDPICC Sales Methodology

Arpedio

This individual may not have decision-making authority but wields influence and credibility among key stakeholders. By staying ahead of the competition, sales professionals can carve out a distinct advantage and win over customers with compelling value propositions.

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Target Account Selling Demystified

Arpedio

Relationship Building : TAS places a strong emphasis on building and nurturing relationships with key decision-makers and stakeholders within target accounts, fostering trust and rapport over time. As a result, organizations can achieve accelerated revenue growth and surpass their sales targets more consistently.