The Important Role of Pricing Departments in the Price, Cost, Revenue Equation
Holden Advisors
NOVEMBER 3, 2021
Some time ago, Holden Advisors assisted a company that sold construction dirt by helping them better define their value. When only 30% of B2B buyers make decisions based exclusively on price (noted in Negotiating with Backbone ), it’s not surprising the other 70% care about value if they are thoughtfully informed about it.
Let's personalize your content