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How Leading Finance Executives Drive Transformative Growth

SBI Growth

SBI recently held its first Chief Financial Officer Growth Forum to bring together like-minded finance executives to discuss common challenges and share best practices with their peers. These growth-focused CFOs gathered in an intimate virtual setting to discuss the following.

Finance 133
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Who owns customer experience in a company?

Freshworks

In many organisations there is an ongoing debate, and power struggle, about who should own the customer experience – is it marketing, operations, or does it sit with the CEO? Knowing its importance, this article looks at what the best approach is for owning the customer experience and the implications it has on customers.

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Why engaging HR, Finance, Legal, and IT to embrace the customer is vital!

Customer Think

One of my clients has done an excellent job in the last couple of years improving their customer experience. However, much of it was the easy stuff and hasn’t had the breakthrough effect they hoped to get. I wasn’t surprised by this problem, and I will explain why in this issue. It is critical […]

Finance 69
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Why Net Revenue Retention Should Replace NPS

Customer Think

“Executives speak three languages: finance, finance and finance.” – Jeff Hiatt, Prosci Founder Speaking finance is tough for customer experience leaders. One key reason, which I discussed last week, is that we don’t often include financial information.

Finance 122
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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

Even if you’re quietly doing the analysis for yourself, at first, I would still confirm your approach with a colleague in your finance team, to ensure it aligns with the way they track and report finances. This should also allow you to correlate stick rates/customer retention improvements, reduced churn, and account growth.

Sales 258
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Thank You, Customer Success, for Uniting Marketing and Finance

Geehan Group

During the past several weeks, I've had the opportunity to work with my colleague Sean Geehan and the smart folks at Strikedeck to better understand the nuts and bolts of B2B marketing’s new priority, Customer Success. ” Customer Churn. This is where the finance nerd inside me really takes notice.

Finance 52
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Taking the Pulse of the Automotive Customer Experience

ReviewTrackers

In terms of the customer experience, buying a car isn’t quite the same as dining at a restaurant or checking into a hotel. Also, between research and negotiations, there are a hundred other things to consider: loan costs, maintenance and insurance, vehicle history reports, safety ratings, rebates and financing programs, what-have-you.