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The Future of SAM – Revisited

Strategic Account Management Association

They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted. Customer-centric Program Design : Dynamic times mean agility in program design for optimal customer experience. Offer broader interactions with customers.

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How to Effectively Follow-up After Sales Meetings

Openview

After a sales meeting, do you ever experience a prospect ‘going dark’ on you? Everything felt like it should have gone great – the prospect seemed interested in the meeting, they asked the right questions, your sales pitch was stellar. During this pre-call, ask: Who will be part of the sales meeting?

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What is Guided Selling?

Upland

Enhancing Customer Experience through Guided Selling Guided selling provides customers with a curated experience, leveraging various tools and techniques to enhance their understanding of products or services. This personalized touch enhances the customer experience.

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What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? Unfortunately, sellers rarely meet the right people.

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How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

Although, in complex B2B opportunities, especially with longer sales cycles, qualification – like discovery – may be ongoing, because new stakeholders are introduced, others leave, budgets shift, and in general, things change.) To start, assess the Buyer Type for each stakeholder. Here’s what I mean.

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Strategic Account Planning: All You Need to Know

Arpedio

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. Voice of Customer (VOC) Listening to the voice of the customer is paramount in strategic account planning.

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Strategic Account Planning: All You Need to Know

Arpedio

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. Voice of Customer (VOC) Listening to the voice of the customer is paramount in strategic account planning.