Luminas Strategy
AUGUST 6, 2023
Because of today’s unpredictable economy and rapidly changing business landscape, B2B companies are facing headwinds, challenged to identify strategies that will result in sustainable organic growth. To truly understand your customer’s pain points and expectations, it’s critical to prioritize direct engagement with customers.
Brooks Group
APRIL 9, 2024
Key decision makers often include: C-Suite executives : High-level executives such as CEOs, CFOs, or CTOs who oversee strategic decision-making within the organization. Department heads: Leaders of specific departments or teams who are accountable for the success of the purchased solution in their areas.
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Upland
AUGUST 29, 2023
Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. It drives individuals and organizations to explore, evaluate, and invest in a product or service. In phase one, you need to be very careful with your value proposition.
Desired Path
AUGUST 5, 2020
Companies continually look for ways to improve how they drive customer success. The pandemic has disrupted business like never before and companies are paying extra attention to customers, especially as new business pipelines have significantly diminished. People have many questions about how to handle this.
Desired Path
AUGUST 5, 2020
Companies continually look for ways to improve how they drive customer success. The pandemic has disrupted business like never before and companies are paying extra attention to customers, especially as new business pipelines have significantly diminished. People have many questions about how to handle this.
Desired Path
AUGUST 5, 2020
Companies continually look for ways to improve how they drive customer success. The pandemic has disrupted business like never before and companies are paying extra attention to customers, especially as new business pipelines have significantly diminished. People have many questions about how to handle this.
Arpedio
APRIL 3, 2024
The solution selling approach requires a deep understanding of the customer’s industry, business environment, and competitive landscape. It involves engaging with stakeholders at various levels of the organization to uncover opportunities and develop tailored solutions that align with the customer’s strategic objectives.
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