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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Why is key account management important? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection. Key account management is the secret to grow revenue and customer retention. Why should you care?

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How to Manage a Sales Pipeline for a Manufacturing Company

Nutshell

Every business’s sales pipeline is different, but one thing they all have in common is that they take people from prospective leads to paying customers. As a manufacturing company, a steady customer base is key to your business’s growth, and the best way to maintain that customer base is through sales pipeline management.

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How to Measure Sales Effectiveness in Your Organization

Brooks Group

It encompasses various aspects of the sales process, including lead generation, prospecting, qualifying, presenting solutions, overcoming objections, negotiating terms, closing deals, and ultimately retaining customers for repeat business. Sales effectiveness also corresponds with the return your organization gets from its sales investment.

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How to Manage a Sales Pipeline for a Startup

Nutshell

Read on to learn more about the importance of sales pipelines for your business and how to manage a sales pipeline for your startup. A refresher definition A sales pipeline is an organized series of stages and tasks that follow the buyer’s journey from lead to customer. What is a sales pipeline?

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Moving Beyond Transactional Selling

Whetstone

I can remember the early days of contact management followed by Sales Force Automation (SFA). and Maximizer were the contact management heavy weights. This gave rise to the Customer Relationship Management revolution. Many customers are looking everywhere for price reductions. Back in the day, ACT!

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CRM Lead Management Tips

Insightly

Unsurprisingly, CRM, or Customer Relationship Management , is the foundation of any successful sales and marketing strategy. It encompasses a wide range of practices, technologies, and methodologies to nurture relationships with prospects and customers. What is Lead Management? What is a CRM? Let’s start with the basics.

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Churn Rate vs Retention rate – What’s the difference?

DemandFarm

Customer retention is directly proportional to customer loyalty, reflecting how satisfied your customers are with your products and services enough to return for more. This goodwill is a crucial metric, particularly during a business’s growth phase. What is the customer churn rate?