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Ten insights on the future of SAM

Strategic Account Management Association

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and account management – no longer an expense but an investment.

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KPI Management: Digital Transformation Strategy KPIs

Flevy

We’ve living in the Digital Age. Pretty much every organization is pursuing a Digital Transformation Strategy to some degree. Digital Transformation Strategy encompasses the integration of digital technology into all areas of an organization, fundamentally changing operations and business models.

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AI-Powered Predictive Analytics in Marketing Decision-Making

Strategic Communications

AI-powered predictive analytics is a cutting-edge tool that is transforming marketing decision-making by providing businesses with the foresight to anticipate market trends, understand customer preferences, and personalize marketing efforts. That data may be their own, or it may be available through third-party sources.

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Decision Making in the Era of Growing Constraints (Part 1)

Planview

Other decisions are made at the individual level on prioritization and focus on a given day. Companies that transform the quality and speed of their decisions consistently outperform their competitors. So how can you make smarter decisions faster? A two-way door is a decision that is easily reversible.

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Relationship Management Guide – Going Beyond the CRM

Upland

Relationship management in sales is all about delivering value and understanding the people and problems at play within accounts – both from prospective and current customers – in order to help solve their greatest challenges. What is relationship management? Enter the importance of relationship management.

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Win at Digital Transformation By Connecting Portfolio Management and Value Stream Management 

Planview

No organization in any industry is immune to the necessity of digital transformation to remain competitive. Four out of five CEOs are looking to digital technology investments to counter current economic pressures, including inflation, scarce talent, and supply constraints.

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Benefits of Digitalizing Your Key Account Management Program

DemandFarm

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.