Insightly
MARCH 23, 2021
Your company, product, customer, and price point all contribute to your value proposition. Your value prop details the exact usefulness that your product provides. Value proposition definition. A value proposition is what you do, and how you do it. . Why is a value proposition important?
Red Star Kim
OCTOBER 24, 2022
Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. Behaviour in sales meetings). While none of the delegates’ firms were actively using personas to drive targeting, they all recognised their value. Sales meetings.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Red Star Kim
JUNE 1, 2023
Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?
Red Star Kim
NOVEMBER 1, 2023
Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence.
Advertisement
Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
Red Star Kim
FEBRUARY 8, 2024
And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.
Flevy
FEBRUARY 26, 2024
We’ve living in the Digital Age. Pretty much every organization is pursuing a Digital Transformation Strategy to some degree. Digital Transformation Strategy encompasses the integration of digital technology into all areas of an organization, fundamentally changing operations and business models.
Expert insights. Personalized for you.
59 
Let's personalize your content