entertainment 
Strategic Communications
FEBRUARY 6, 2024
I taught advertising copy and design for a number of years at the University of Wisconsin-Eau Claire and one of the things I emphasized frequently with students was that ads should not be designed solely with the intent to entertain. Still, I like millions of others, will watch the Super Bowl, and the ads this year, hoping to be entertained.
The Center for Sales Strategy
NOVEMBER 10, 2021
In this episode of the Sales Leadership Series, Mike Searson, Vice President, Local Revenue at Corus Entertainment discusses sales and executive leadership tips. But we can all agree that over the last couple of years, it’s gotten a lot harder. Tune in now or keep reading for a brief overview.
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Strategic Communications
SEPTEMBER 30, 2022
While the E*Trade baby made a comeback during Super Bowl 2022, the ads are generally considered entertaining but lacking the ability to do what ads are, or should be, intended to do—sell. If You Want to Entertain, Go to Hollywood. Entertaining ads can generate awareness, and buzz, as the E*Trade baby ads certainly did.
Customer Think
JUNE 28, 2021
The reason is — as the social life is disrupted by the COVID-19 crisis, people do not have as much access to entertainment as they used to, which gave rise to the […]. The gaming industry is growing steadily, and there are no signs of stopping since it has even surpassed movie and music sectors combined.
Sales Gravy
APRIL 24, 2024
His recent book, "Bar Tips," encapsulates these experiences, offering readers a blend of entertaining anecdotes and practical sales advice derived from his time behind the bar. His journey began in the bustling bars of Boston, where he honed skills that would later prove instrumental in his sales career.
Software Sales Guru
MAY 9, 2022
It’s true in entertainment. Preparing To Be a Player As a rule, success depends on practice; hours and hours and hours of practice. It’s true in sports. It’s true in music. Most professionals wisely eschew seat-of-the-pants performances. In the sales profession, we often enter into a negotiation with little to no preparation.
Customer Think
FEBRUARY 4, 2024
If you manage to impress people with well-written, entertaining, and valuable content, there’s a […] If so, you’re in the right place! Blogging is one of the best ways to improve brand awareness, build customer loyalty, and win over new visitors.
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