Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. Sometimes I have also presented sessions. Thanks to editor Matt Baldwin for his assistance.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Many have seen the brilliant diagram that shows how we move from data, to information, to knowledge, to insight, to wisdom and then to impact.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Hubspot Sales

NOVEMBER 20, 2023

But you don’t want to expand into new industries while increasing costs, losing time, and ultimately, costing your business sales. In this post, we’ll further explore the concept of using AI to sell into new industries and review five ways your sales team can leverage it. 5 Ways Your Team Can Use AI to Sell Into New Industries 1.

Artificial Intelligence 103

Artificial Intelligence Decision-making Profitability Sales 103

Account Manager Tips

JUNE 29, 2021

How a capture strategy helps avoid competitive bidding Is your client due for renewal? Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Don't assume because you have the business, you'll keep it.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Account Manager Tips

SEPTEMBER 15, 2022

Even though I may not want a new job right now, I like to know what the market is looking for. Here are some examples: Director of Strategic Customer Success, Tableau Software. Account Director, Key Strategic Accounts, Refinity. Director of Account Management, Conduent. Are you put off the idea of personal branding?

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Here's how. Even though I may not want a new job right now, I like to know what the market is looking for. Director of Strategic Customer Success, Tableau Software. Account Director, Key Strategic Accounts, Refinity. Director of Account Management, Conduent. Are you put off the idea of personal branding?

Key Account Management 130

Key Account Management Account Management Management Media 130

OnStrategyHQ

DECEMBER 20, 2023

The Strategic Planning Process in 4 Steps To help you throughout our strategic planning framework, we have created a how-to guide on the basics of a strategic plan, which we will take you through step-by-step. A good strategic plan dictates “how” you travel the selected road.

Value Proposition 98

Value Proposition Facilitation Decision-making Organization 98

ACT

MAY 7, 2024

Do you know the biggest trait of successful entrepreneurs and business owners ? But, running a business means you can’t completely escape daily administrative and repetitive tasks. The importance of time management skills for SMB owners As a small and medium-sized business (SMB) owner, you wear many hats.

Management 52

Management Small Business Media Investors 52

Red Star Kim

AUGUST 14, 2023

Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing. They created their own writing checklist – how to plan, write and review. A key challenge was how to convey complexity in a compelling manner. They engaged in writing exercises.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

JUNE 15, 2023

Here is a preliminary list but I’d be keen to know what sources you would add. At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Hubspot Sales

AUGUST 30, 2023

Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results? Let’s jump to the nitty-gritty.

Decision-making 91

Decision-making Sales Profitability Artificial Intelligence 91

Account Manager Tips

MARCH 23, 2021

Low margins, customisation, and always reminding you how important they are. When they say "jump", you say "how high?" To identify key accounts with true growth potential, you must dig deeper. So how DO you find out who your most valuable customers are? I told you it was a quick guide.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!).

Media 130

Media Marketing B2C Stakeholders 130

Hubspot Sales

MAY 24, 2021

When you're interviewing for a sales role, you're bound to run into both kinds of candidates, so the question becomes, "How do I tell them apart?". When you're interviewing for a sales role, you're bound to run into both kinds of candidates, so the question becomes, "How do I tell them apart?". Let's take a look! Let's take a look!

Sales 138

Sales Decision-making Marketing B2B 138

Hubspot Sales

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. Choosing the right position based on your personality, likes, and dislikes can ensure you thrive in your new career. When you’re first starting out in sales, you may be overwhelmed by the different positions you could potentially apply for.

Software 119

Software Software Sales Meetings 119

Nutshell

OCTOBER 31, 2023

Here at Nutshell, we’ve been keeping busy with adding new features and improving existing ones for our customers, and we plan to continue that trend throughout the rest of this year. Here’s a look at the updates we’ll be working on in Q4. To make VisitorIQ even more useful for you, we just released some updates!

Artificial Intelligence 62

Artificial Intelligence Meetings Decision-making Onboarding 62

Hubspot Sales

SEPTEMBER 1, 2023

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. When choosing your AI, opt for AI that you can trust.

Artificial Intelligence 102

Artificial Intelligence Decision-making Sales Software 102

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Marketing 106

Marketing Sales Decision-making Prioritization 106

Strategic Communications

APRIL 29, 2024

The next thing you know, you’re seeing ads for Spain pop up in Google search and on Facebook. Marketers can use your interactions with voice assistants, such as Amazon’s Alexa, along with other factors—your search history, shopping activity, visited websites, etc. It’s not magic. It’s the power of voice search. billion by 2024.

Digitalization 59

Digitalization Publishing Marketing Communication 59

Hubspot Sales

AUGUST 28, 2019

Are you struggling to get to hit your sales quotas? Do you need something extra to get the team motivated and meeting aggressive goals? Define the mission and get everyone motivated to help more people." - Dan Tyre, Director of Sales, HubSpot. Spencer recommends marketers track their traffic and corresponding conversions.

Sales 141

Sales Sales Leadership Leadership Meetings 141

Strategic Communications

OCTOBER 10, 2023

If you’re involved in content creation or management and you haven’t heard of ChatGPT by now, you must be living under a rock. If you put garbage in, you’ll get garbage out,” Faris warns. It holds a lot of promise but also, potentially, a lot of peril for users. It has also documented some best practices. “If

Artificial Intelligence 52

Artificial Intelligence Media Publishing Brainstorming 52

Hubspot Sales

APRIL 25, 2023

Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day.

Healthcare 93

Healthcare Insurance Shareholders Interpersonal Skills 93

Hubspot Sales

JANUARY 5, 2023

As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. Let's dive in.

Stakeholders 111

Stakeholders Software Software Decision-making 111

Zendesk

JULY 26, 2022

And you walk away wondering what that meant. Business development (BD) didn’t really become mainstream in the sales industry until the 2000s, and even now, unless you work in BD, most people don’t know what it is. How do business development representatives provide value to the business? Everyone nods politely.

Media 96

Media CRM Software Software 96

Strategic Communications

AUGUST 22, 2023

The use of freelancers and contractors is on the rise, and this trend is likely to continue as hordes of workers are laid off or decide they simply aren’t willing to give up the freedom and flexibility of remote and hybrid work to return full-time to physical workplaces. Creative work—This is the second most common area for U.S.

Digitalization 52

Digitalization Finance Communication Publishing 52

Hubspot Sales

DECEMBER 15, 2020

How did your leadership priorities change in 2020? If you started paying more attention to the sales enablement needs of your organization, you’re not alone. Closing deals is more important than ever, especially in today’s competitive market where there are fewer deals to close," he says. says Pope. "We

Sales 131

Sales Leadership Sales Management Decision-making 131

Hubspot Sales

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

Sales 96

Sales Media Value Proposition Logistics 96

DemandFarm

AUGUST 11, 2023

In this context, Revenue Operations (RevOps) has emerged as a pivotal strategy that aims to align sales, marketing, and customer success throughout the customer journey. In this context, Revenue Operations (RevOps) has emerged as a pivotal strategy that aims to align sales, marketing, and customer success throughout the customer journey.

Key Account Management 52

Key Account Management Account Management Digitalization Digital Transformation 52

Planview

MARCH 15, 2024

These constitute “value streams,” representing a team’s flow of connected work from customer request to product delivery. These constitute “value streams,” representing a team’s flow of connected work from customer request to product delivery. Before we go deeper, let’s establish what genAI is. What is genAI?

Management 64

Management Artificial Intelligence Decision-making Software 64

Help Scout

APRIL 27, 2021

For customer service teams, the support queue shapes their work lives, shifting from a trickle of questions to a raging torrent of customer confusion throughout the various seasons of a business. You might well ask, “Why do we need a whole article about dealing with a list of questions?” The art of the support queue.

Management 117

Management Prioritization Decision-making Organization 117

Zendesk

MARCH 29, 2023

Women have achieved significant gains over the years, and yet more work must be done to create true gender equity—especially considering fundamental rights for women and girls are currently under threat. While she was working for the United Nations in West Africa, five refugees turned up at her office looking for help.

Organization 98

Organization Government Leadership Digitalization 98

Hubspot Sales

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Social proof or case studies. A compelling or high-value offer.

Sales 95

Sales Marketing B2B Digitalization 95

Planview

DECEMBER 8, 2021

Because Agile includes a culture shift and a mindset change, as well as funding, you need executives to truly buy in to the approach. The only problem may be that you’re getting little engagement from senior management, and they hold the keys to driving positive and enduring change in the organization.

Government 111

Government Leadership Stakeholders Decision-making 111

OnStrategyHQ

MAY 18, 2021

Like what you’re reading? Previously, you addressed where you are and where you are going. Now, you will focus on how you will get there. Use your SWOT to stay grounded and realistic as you build a roadmap from where you are today to where you want to be. Phase Duration.

Organization 96

Organization Facilitation Small Business Marketing 96

AchieveIt

NOVEMBER 8, 2023

How can the path least taken spur innovation in a career? Alanna shares her valuable skills and experiences that have helped her drive innovation, emphasizing the importance of diverse learning approaches, embracing experimentation, and the strategic design and execution of initiatives along the way.

Innovation 52

Innovation Small Business Stakeholders Leadership 52

Insightly

MARCH 31, 2023

Business-to-business (B2B) marketers are tasked with creating effective customer journeys that identify, engage, and inform prospects to build pipeline for sales and ultimately generate revenue for their business. Marketing automation can make this process significantly more efficient when utilized effectively.

Marketing 52

Marketing B2B Media Facilitation 52

OnStrategyHQ

APRIL 24, 2023

As your organization begins to sketch out what your strategic plan might look like, it’s likely to come to your attention that you’ll need to gain consensus around what your key performance indicators will be and how they will impact your organization. If you haven’t thought much about your KPIs yet, that’s okay. We can help!

Profitability 105

Profitability Publishing CRM Insurance 105