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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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Why Pricing Is So Hard and Why Most Companies Mess It Up

Holden Advisors

Just because we're told that we are a commodity (which is a procurement tactic), does not mean we are a commodity. I'm really good with that, as long as we balance it with profit. The biggest problem with pricing to market is that we sell to customers, not markets, and customers use our products in unique ways.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. Innovate client experience. Alan Gotto, chair of Consultancy Procurement Council. He surprised us with: “Procurement hates tendering as they are busy so sole sourcing is attractive”.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Innovation. Pass it on. Click to Tweet. But (and it's a big but). The answer?

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How to negotiate with procurement, with Mike Lander

Account Management Skills

In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments. We also dive into a five-step framework to help you negotiate more effectively and shed light on some questionable tactics employed by less experienced procurement professionals.

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Current Challenges in B2B Wholesale

QYMATIX

Current revenue and profit contribution are of course key value dimensions, as is monetary customer potential, i.e., the potential future revenue from a customer, which can also be expressed as customer lifetime value. The determination of customer value should be based on both monetary and non-monetary parameters.

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The Straightforward Guide to Value Chain Analysis

Hubspot Sales

But how can you tell if your business activities are creating the most value for customers and a great profit margin? With this analysis, you can take steps to create a competitive advantage, improve efficiency, and increase profit margins. The business needs to dedicate time and resources to innovation, research, and development.