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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The delegate aims, views and key takeaways are shown below. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. We looked at case studies from professional services firms.

Marketing 130
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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

And it’s interesting to compare the key themes and insights from conference of years gone by which are shown below. And it’s interesting to compare the key themes and insights from conference of years gone by which are shown below. For over 20 years I have attended and reported on the annual Professional Marketing conference.

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Insight-led selling: The key to eliminating the buyer-seller mismatch

The SAMA Podcast

Learn more about the book here. SAMA CEO Denise Freier interviews Stephen Timme and Melody Astley of Finlistics, whose new book "Insight-led Selling" is out this week. Learn more about Finlistics here. This week only, buy the ebook directly from Amazon for just $1.99.

Suppliers 104
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5 Principles of Partnership: What they are and Why they Matter

Upland

Understanding the principles of partnership is essential to building lasting business relationships with customers. You can think of these five principles as the bedrock for the foundation of your future working partnership. Rather, it’s vital to the success of each and every deal we make. By all objective measures, he was doing well.

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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

My four reflections this year focused on: An insight project – research into market needs and competitor offerings for a potential new service. Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM.

Marketing 130
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture. This article was published in the latest edition of PM Forum Magazine. The event took place on September 29 th 2022.

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Product-Led Sales: All You Need to Know

Arpedio

In the ever-evolving landscape of sales and marketing, one term that has been gaining significant traction is “product-led sales.” What are Product-Led Sales? Product-led sales is a strategy where the product itself serves as the primary driver of customer acquisition, conversion, and retention.