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Ten insights on the future of SAM

Strategic Account Management Association

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. O’Leary’s advice: Projects with the best “story” will be funded and resourced first.

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

Why do you need to know your customer? You need to know your customer because customers buy outcomes. Four essential insights to better know your customer Picture seeing what looks like a great opportunity. You want to inspire the prospect to act by showing them what your solution will be able to do for them.

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Persuasive writing – Mindset, audience, headlines, key points and stories

Red Star Kim

Persuasive writing – Mindset, audience, headlines, key points and stories. We are translators of information into insights. Appeal to the audience Whilst our fee-earners are focused on what they want to say, we must champion the interests and needs of our audience. Show your similarity to the reader. We craft the message.

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What is Stakeholder Mapping in Sales?

Upland

In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? What are their motivations? Activate the revenue team: use the information from your stakeholder map to begin building relationships with key stakeholders. This means knowing what their motivations are, what makes them tick.

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Telephone call challenges: Emotions, data, selling and follow up

Red Star Kim

You need to have a deep knowledge of all the different issues clients may have and examples and stories of how your firm has helped people in similar situations. This is a consultative approach using facts, data, insight and storytelling to build and maintain relationships.

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How to Create Powerful Executive Level Presentations [+ Template]

Account Manager Tips

Thinking about what you'll do when you get back to your desk or what you'll have for lunch? Don't let that happen to your presentations. Especially when your audience is a room full of executives. Introduce your value proposition and start with your conclusion. Explain where your client is today.

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The Importance of Change Management in Account Planning

Upland

“I knew that account planning could help sellers have better interactions with customers and, more importantly, not stumble into avoidable missteps that might lose them deals” he said when we asked him what his initial thoughts about account planning were. What is Change Management? What types of change requires management?