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How to Measure and Maximize Trade Show Return on Investment

Nutshell

When you understand your ROI, you understand how much each trade show is worth to your business and get insights on how to improve your trade show performance and better allocate your marketing budget to drive optimal results. However, figuring out how much your business actually benefits from attending trade shows can be challenging.

CRM 71
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How Matt Ondrejko, VP of Global Marketing at Valmont Industries, is leading a digital transformation | Building Modern Sellers Blog Series

Showpad

Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. If you go into it thinking you’re going to have a hybrid approach with some digital capabilities but also the traditional path of print marketing and everything else, people will fall back on what they know and are comfortable with.”.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

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HubSpot is too expensive: Saving money on software without losing features

Nutshell

” HubSpot has been around since 2006 and is a frontrunner in the marketing space. If you’ve ever Googled any sales or marketing tips, you’ve more than likely seen its content. HubSpot has 3,387 employees, earns 675 million in annual revenue , and the only company that threatens it is Salesforce. HubSpot’s core CRM.

Software 126
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How to hire the right sales reps (and keep them!)

PandaDoc

There are millions of account executives, SDRs, and other sales-related jobs in the US, all of which are backed by a healthy supply of skilled sales professionals who can fulfill the role. In short: While great talent exists, sales is a hyper-competitive job market with a relatively high turnover rate. Let’s get to it.

Sales 52
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The Ultimate Guide to Small Business Customer Service

Help Scout

It delivers insights that improve your product, marketing, and/or service. Though that level of insight isn’t the norm, learning how people use your products and services can help improve your efforts in many ways — down to how you position your product in the market and who you sell it to. It increases the lifetime value of customers.

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9 Secrets to Getting a Response From the CEO in 2018

Hubspot Sales

When a salesperson sends a message to a lower-level prospect, they can afford to try a stronger ask at first and then tweak it or scale back as necessary. Deploying an overly strong ask in the initial email or call will pretty much guarantee never getting a call back. Bungle the ask and you might miss the runway entirely.