Flevy

FEBRUARY 21, 2024

Market Analysis is a critical strategic function. It provides the insights necessary to understand market dynamics, consumer behavior, and the competitive landscape. On the surface, conducting Market Analysis may appear straightforward.

Marketing 52

Marketing Management Digital Transformation Value Proposition 52

Upland

AUGUST 30, 2023

The term “ Bottom of the Funnel ” (BOFU) refers to the final stage in the marketing funnel. In the ever-evolving digital marketing landscape, understanding and optimizing the customer journey is paramount for business success. What Is The Marketing Funnel? The marketing funnel is also known as the sales funnel.

Decision-making 195

Decision-making Software Software Retail 195

Red Star Kim

AUGUST 24, 2023

I facilitate various workshops designed to increase commercial awareness. And I commend it to those looking to initiate their commercial awareness journey. So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. He was an early pioneer in professional services marketing.

Finance 130

Finance Government Profitability Banking 130

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Build personal brand We did some exercises on identifying words that encapsulate our personal branding.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Customer Think

APRIL 18, 2023

There’s no doubt that businesses need to be efficient and effective with their marketing efforts, especially during economic uncertainty. While marketing plays a critical role in driving growth, generating leads, and building brand awareness, brands must ensure that they drive costs down while maintaining maximum impact.

Meetings 72

Meetings Marketing Digitalization 72

Customer Think

APRIL 20, 2023

Let’s start by stating the obvious: marketing exists to convince a potential user that a product solves a problem they have, whether it be a problem they know exists or not. This goal can oftentimes be lost among other tangential goals of marketing like brand awareness, sharing company updates, etc.

Marketing 69

Marketing Digitalization 69

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing? Table of Contents What is inbound marketing? How does inbound marketing work?

Marketing 77

Marketing e-Learning Media CRM 77

Customer Think

JULY 18, 2021

Customers don’t become loyal to your brand because your marketing is excellent. Make no mistake about it; marketing is essential. It drives customer awareness, helps build top of mind, influences our buying behavior, and significantly impacts […]. They become loyal because you take good care of them.

Customer Experience 132

Customer Experience Marketing 132

SBI Growth

NOVEMBER 13, 2023

Marketing has never been straightforward. In the face of formidable market conditions, success in marketing goes beyond the surface charm of brand awareness, PR extravaganzas, or clever campaigns. It's always had an element of "gut check" and art combined with science.

Marketing 62

Marketing 62

Strategic Communications

JANUARY 17, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. Nutella: AI for Unique Packaging Design Nutella, the popular hazelnut spread brand, used AI to create unique packaging designs. million in revenue for Adobe.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Value Proposition CRM Publishing 98

Red Star Kim

AUGUST 30, 2022

Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. Marketing Continuing Professional Development (CPD) – The power of reflection? Integrated marketing communications. Partnership marketing.

Marketing 130

Marketing Digitalization Insurance Communication 130

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. B2B buyers consume so much content about your brand, your products and your competitors that they probably know more than you do. Set a marketing goal.

B2B 129

B2B Marketing Acquisition Media 129

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? The result? Messages hit home every time. Case studies.

Marketing 103

Marketing Sales Decision-making Prioritization 103

NG Data

DECEMBER 12, 2023

Banks that allocate more resources to marketing strategies tend to outperform their competitors in several key areas such as loan growth, deposit growth, and revenue generation. This is particularly evident among smaller banks that utilize marketing to boost brand recognition and awareness. appeared first on NGDATA.

Banking 52

Banking Marketing Prioritization 52

Customer Think

MAY 24, 2023

While social media marketing is buzzing, emails remain reliable for building brand awareness. Besides being inexpensive, email marketing is an efficient way of announcing sales, re-engaging customers, and pursuing new leads. Zippia noted 347.3 billion daily sent emails around the world in 2023.

Marketing 64

Marketing Media Sales Digitalization 64

Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. When it comes to AI, the generative variety (like ChatGPT) is by far the leading trend impacting marketing.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Arpedio

MARCH 13, 2024

In today’s competitive business landscape, having a well-defined and meticulously executed Go-to-Market (GTM) strategy is essential for success. But what exactly is a Go-to-Market strategy, and why is it so crucial? Importance of a Well-Crafted GTM Strategy The importance of a well-crafted GTM strategy cannot be overstated.

Value Proposition 52

Value Proposition Marketing Media Retail 52

Red Star Kim

SEPTEMBER 8, 2023

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Strategic Communications

FEBRUARY 29, 2024

Ensuring brand differentiation by infusing human insight into AI-generated content. Developing marketing strategies based on competitor analysis. Creating drafts for email marketing campaigns. The post 20+ Ideas for Incorporating GenAI Into Your Content Marketing Processes appeared first on Strategic Communications.

Marketing 52

Marketing Media Publishing B2B 52

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Brand Awareness. Content Marketing. Advertorial. See: lead magnet ).

Marketing 98

Marketing Advertising Media Digitalization 98

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. CRM Customer Journey The CRM customer journey, at its core, is an automated system meticulously designed to track every interaction a customer has with a brand. It also allows for scalability.

CRM 52

CRM Marketing Digitalization Advertising 52

Insightly

SEPTEMBER 6, 2023

Marketing automation tools, such as Insightly Marketing , can be especially useful when implemented thoughtfully and strategically. CRM Customer Journey The CRM customer journey, at its core, is an automated system meticulously designed to track every interaction a customer has with a brand. It also allows for scalability.

CRM 52

CRM Marketing Digitalization Advertising 52

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. CRM and Marketing Automation Software for SMBs | Act! However, there are limitations compared to Canva.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Strategic Communications

AUGUST 29, 2023

Developing and maintaining a strong brand for a service is significantly more challenging than developing and maintaining a strong brand for a product. Because a service is less tangible, more ephemeral—and often involves multiple “touchpoints” that really determine the “brand experience.” What makes a strong brand?

Marketing 52

Marketing Healthcare Retail Manufacturing 52

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. The idea of a funnel could be strange or perplexing to you if you’re new to marketing.

Marketing 81

Marketing Decision-making Advertising Prioritization 81

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Prioritise – Use marketing and business development plans (and your line manager) to focus attention and identify priorities.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

ACT

DECEMBER 5, 2023

Do you know the biggest difference between successful and failed marketing campaigns ? Modern-day marketing isn’t about following your gut feeling or pursuing ideas from the top of your mind. If you want your marketing campaigns to hit the mark every time, you must rely on accurate, reliable, and comprehensive data.

Marketing 52

Marketing Decision-making CRM Media 52

Nutshell

JANUARY 22, 2021

No matter the size of your business, or the industry it falls within, creating brand awareness can be tricky. One way to establish strong brand awareness with your customers is by incorporating your brand into your email marketing campaigns. 6 ways to combine your brand into email marketing.

Marketing 97

Marketing Publishing Media B2B 97

Strategic Communications

DECEMBER 5, 2023

Over the past several years a growing number of wineries, microbreweries and distilleries have been springing up around the country as entrepreneurs seek to address a growing market not simply for alcoholic beverages but for local destination experiences. How could you put experiential marketing to work for your organization?

Food and Beverage 52

Food and Beverage Marketing Retail e-Learning 52

Nutshell

AUGUST 18, 2021

We wanted to showcase some of the ways our customers are expertly (and beautifully) using Nutshell Marketing to reach audiences and drive business! In no particular order, here are some of the Nutshell marketing team’s favorite marketing emails composed by Nutshell customers from the past few weeks. Music Victoria.

Marketing 118

Marketing Insurance Advertising Healthcare 118