Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

NOVEMBER 17, 2023

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Both to support their competitor analysis and to see what good strategies and campaigns look like. Prior to 2019 there were no marketing analytics in place.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Kainexus

SEPTEMBER 8, 2023

The business landscape constantly evolves, with changing customer preferences and market dynamics. Lean management encourages continuous improvement and adaptability, enabling organizations to respond quickly to shifts in the market and customer demands.

Management 85

Management Organization Marketing 85

Insightly

OCTOBER 10, 2023

Do you need a CRM strategy by business size? While some elements of a customer relationship management system ( CRM ) strategy are consistent across business classifications, there are enough variables to necessitate a bespoke approach to each category. CRM strategy for a Solopreneur Does a one-person shop need a CRM?

CRM 52

CRM Small Business Decision-making Software 52

Insightly

OCTOBER 10, 2023

Do you need a CRM strategy by business size? While some elements of a customer relationship management system (CRM) strategy are consistent across business classifications, there are enough variables to necessitate a bespoke approach to each category. CRM strategy for a Solopreneur Does a one-person shop need a CRM?

CRM 52

CRM Small Business Decision-making Software 52

Arpedio

FEBRUARY 14, 2024

Welcome to our comprehensive guide on achieving sales excellence and driving business growth. In today’s competitive business landscape, sales performance and effectiveness are crucial to the success of any organization. So, what elements should you consider when developing a sales strategy for excellence?

Business Growth 52

Business Growth Sales Sales Training Decision-making 52

The Center for Sales Strategy

MARCH 13, 2023

Businesses need to continually strive for growth and success to remain competitive in the market. One of the most important goals for any business is to increase its revenue performance.

Marketing 90

Marketing 90

AchieveIt

MARCH 20, 2024

” We should be figuring out the right way to implement AI tech into our strategy and processes. There is a strong market for chatbots—especially in customer service—as they can help remove human barriers to accessing information and getting answers quickly. The short answer is “Yes!”

Artificial Intelligence 52

Artificial Intelligence Government Healthcare Decision-making 52

Customer Think

MAY 11, 2021

In part one of this series focusing on the importance of building a strong go-to-market (GTM) strategy, we looked at the overall fundamentals and how a well-defined GTM plan can provide the foundation and direction for key business imperatives, from revenue and sales to marketing and partners.

Marketing 92

Marketing Sales Digitalization 92

Customer Think

JANUARY 27, 2022

Introduction Are you running a business or just planning to kick-off in the near future? Whatever the status may be, you must be brainstorming to find out feasible and effective branding strategies. It’s because marketing is a vital element for helping you reach out to your target audience.

Brainstorming 111

Brainstorming Marketing Digitalization 111

Red Star Kim

FEBRUARY 1, 2024

International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda. Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. This seems at odds with the general business environment highlighted by Accenture’s research (see below).

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He went on to outline steps in the marketing chassis. Adopt a “ You ask, we answer” strategy. He advised a 90 day content strategy to define all posts.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Zendesk

MARCH 9, 2022

Anyone who works in business development knows that it can be a tough job to explain. If someone asks you what you do for a living and you say, “Business development,” you’re usually met with a quizzical look. So if you don’t have a thorough grasp on what business development is, don’t worry—you’re not alone. Company history.

Brainstorming 98

Brainstorming CRM Stakeholders Software 98

Customer Think

NOVEMBER 17, 2022

With Black Friday around the corner, every business is looking for new ways to market its products and services. So what exactly is Black Friday, and why is it so special for marketers? […]. After all, Black Friday (BF) is that part of the year when you can easily boost your sales and increase your profit.

Marketing 69

Marketing Profitability Sales Digitalization 69

LinkedFusion

OCTOBER 11, 2023

Introduction Generating leads often keeps small businesses afloat in today’s fast-paced business environment. Every company’s growth strategy must include lead generation, which has developed considerably in the digital age. It is the critical first step in the sales funnel and a pivotal factor in business success.

Small Business 52

Small Business Advertising Media Marketing 52

AchieveIt

FEBRUARY 19, 2024

Building a long-term business strategy is the cornerstone of sustainable growth, guiding your organization toward its ultimate goals. This exercise provides a realistic assessment of your organization’s strengths, weaknesses, opportunities, and threats (SWOT) within the B2B market.

Brainstorming 52

Brainstorming B2B Value Proposition Advertising 52

Red Star Kim

JULY 22, 2022

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. It is subtitled “The mindsets and methods of businesses that dominate their sectors online”.

Digitalization 130

Digitalization Marketing Construction Publishing 130

Red Star Kim

MARCH 17, 2023

A fellow tutor at Cambridge Marketing College – Neil Wilkins – has completed significant research into marketing in the metaverse. I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms? He shared his views at a webinar earlier today. The Metaverse opportunity?

Marketing 130

Marketing Transportation Leadership Digitalization 130

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). Survey respondents.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

ACT

DECEMBER 2, 2022

With the rising operational costs of the post- pandemic era and the fears of a global recession increasing with every passing day, running a profitable small business isn’t easy. In fact, did you know that 50 percent of small businesses fail within their first five years? You need a growth strategy—but which one? .

Small Business 52

Small Business Business Growth CRM Financial Services 52

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Complete my CIM qualifications (alternatively: Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com) ). Strategy (priorities).

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Hubspot Sales

NOVEMBER 29, 2021

Businesses exist to make money. Audit your strategies to identify inefficiency. You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs.

Profitability 109

Profitability Food and Beverage Computers and Electronics Energy and Utilities 109

Customer Think

DECEMBER 20, 2022

No matter what business you are in, success depends on a good marketing strategy. A well-executed marketing strategy will help you attract your target audience, keep people interested in your offerings, and expand your reach. I’m here to help […].

Marketing 140

Marketing B2B Small Business Digitalization 140

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Everyone is so busy. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. There were many reasons for this.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Insightly

APRIL 29, 2024

Marketing teams rely on diverse tools to execute strategies effectively, streamline workflows, and achieve their goals. A marketer’s tool belt can span various categories and differ across industries and disciplines. Surprisingly, the one tool that could be most beneficial may be the one your team is missing.

CRM 52

CRM Marketing Decision-making Facilitation 52

Customer Think

APRIL 8, 2024

Dental marketing, like other areas of marketing, is changing as a result of advances in technology and its impact on the way businesses interact with customers. What are the key features of dental digital marketing that will help your practice thrive?

Digitalization 59

Digitalization Marketing 59

Customer Think

APRIL 30, 2024

Marketing in the era of customer experience requires a shift in mindset from transactions to relationships. By placing the customer at the center of their strategies, businesses create memorable experiences that foster loyalty, advocacy, and sustainable growth.

Marketing 64

Marketing Customer Experience Digitalization 64

Nutshell

JANUARY 16, 2024

Of course, while you may listen to podcasts about things that interest you personally, have you considered listening to some podcasts related to the business side of your life? On this page, we’ll look at some of the best marketing podcasts you can learn from.

Marketing 71

Marketing Media Digitalization B2B 71

Nutshell

JANUARY 16, 2024

Of course, while you may listen to podcasts about things that interest you personally, have you considered listening to some podcasts related to the business side of your life? On this page, we’ll look at some of the best marketing podcasts you can learn from.

Marketing 71

Marketing Media Digitalization B2B 71

Customer Think

MAY 16, 2023

In our fast-paced and predominantly digital world, businesses are constantly searching for ways to create seamless, integrated marketing campaigns. Omnichannel marketing has emerged as a powerful strategy to engage customers across various channels, both online and offline.

Marketing 126

Marketing Digitalization 126