Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Everyone is so busy. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. There were many reasons for this.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

ACT

DECEMBER 5, 2023

Do you know the biggest difference between successful and failed marketing campaigns ? Data-driven decision-making. Modern-day marketing isn’t about following your gut feeling or pursuing ideas from the top of your mind. But what exactly is data-driven marketing , and how does it work?

Marketing 52

Marketing Decision-making CRM Media 52

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant?

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Nutshell

APRIL 18, 2024

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. However, when your data is scattered across various platforms, you can’t harness its full potential. That’s where a single customer view, or SCV, comes in.

Government 77

Government CRM Decision-making Customer Experience 77

Sales Outcomes

MARCH 4, 2024

Business leaders expect their sales and marketing organizations to effectively execute the critical motions for the success of the go-to-market plan. However, the reality is that there are often blind spots where execution matters most – at the front line, where sales, marketing, and pre-sales teams work together.

B2B 52

B2B Marketing CRM Sales Environment 52

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months or 30 years, there is always room for improvement. Make Data Cleaning a Routine.

Small Business 145

Small Business Marketing B2C Media 145

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Account Manager Tips

NOVEMBER 19, 2022

Your client's specific business. READ: The Best Time Saving Hacks for Researching Your Client for a guide to simplify and automate client research. For instance, compare marketing to human resources. Marketing KPIs Brand awareness. Lifetime value of customer. Customer acquisition cost. Customer retention.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Customer Think

MAY 2, 2024

The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who recognise the critical role that strategic, data-driven customer engagement plays in their company’s success. The […]

Digitalization 87

Digitalization Marketing 87

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Targeting based on behavior, location, and other data. Skip Ahead: Newsletter distribution.

CRM 155

CRM Marketing Decision-making Advertising 155

Insightly

APRIL 10, 2024

As you’re out and about, you may want to use that time to improve your go-to-market knowledge and stay up to date on the latest trends. Closing Time is the podcast and YouTube Show designed for go-to-market leaders. Let’s explore 5 curated collections of episodes for professionals in different disciplines of go-to-market.

Marketing 52

Marketing Healthcare CRM Media 52

Hubspot Sales

SEPTEMBER 30, 2020

Businesses have a lot to learn from synchronized swimming teams. If one team isn’t carrying their weight or is out of step with the rest of the company, you could be missing out on customers or an opportunity to grow. This is especially true when it comes to sales and marketing. Smarketing Benefits and Opportunities.

Marketing 130

Marketing Remote Working Sales Publishing 130

Insightly

SEPTEMBER 6, 2023

Most new business endeavors start small. The founder identifies—and capitalizes on—an opportunity to serve a specific customer in a specific way. One satisfied customer leads to more customers, a larger team, and new opportunities. This gives businesses the edge they need to foster relationships and drive growth.

CRM 52

CRM Marketing Digitalization Advertising 52

Insightly

SEPTEMBER 6, 2023

Most new business endeavors start small. The founder identifies—and capitalizes on—an opportunity to serve a specific customer in a specific way. One satisfied customer leads to more customers, a larger team, and new opportunities. This gives businesses the edge they need to foster relationships and drive growth.

CRM 52

CRM Marketing Digitalization Advertising 52

Zendesk

OCTOBER 25, 2023

Over the past five years, ZoomInfo grew 10x to an $800 million run-rate business with more than 3,000 employees and 25,000 customers. The journey from dorm room to global business has been a remarkable one, driven by a strategic approach and a commitment to innovation.

Prioritization 52

Prioritization Marketing Account Management Innovation 52

Strategic Communications

JANUARY 10, 2023

As we enter 2023, I can’t help but notice lots of commentary about what we can expect on a variety of fronts, including marketing. As I think about marketing in 2023, a few things spring to mind, maybe because I was doing a lot of reading about them during the last week or so of the year while I was enjoying some downtime.

Marketing 52

Marketing Artificial Intelligence Digitalization Advertising 52

OnStrategyHQ

DECEMBER 20, 2023

The Strategic Planning Process in 4 Steps To help you throughout our strategic planning framework, we have created a how-to guide on the basics of a strategic plan, which we will take you through step-by-step. Free Strategic Planning Guide What is Strategic Planning? Existing planning information and secondary data collected.

Value Proposition 98

Value Proposition Facilitation Decision-making Organization 98

Nutshell

APRIL 3, 2024

But nowadays, with modern software for startups, getting your small business off the ground is easier than ever. Whether you want to sell or scale your business, here are the software tools to make a productive tech stack for your startup. Startup management used to be complicated and time-consuming for companies wanting to scale.

Software 71

Software Software CRM Communication 71

Nutshell

MARCH 25, 2024

Regardless of your business type or industry, a well-thought-out and structured client onboarding process is the secret to long-term customer retention. It’s where the rubber meets the road, and the initial relationship you’ve built with your customer before their purchase is put to the test. But there’s more to do.

Client Onboarding 127

Client Onboarding Onboarding Customer Experience CRM 127

LinkedFusion

AUGUST 26, 2023

Looking to supercharge your sales and marketing game? Well, ever heard of the LinkedIn account-based marketing strategy? Imagine being able to turn more leads into actual customers without breaking a sweat or adding extra hours to your day. What Is LinkedIn Account Based Marketing? If not, you’re in for a treat.

Marketing 52

Marketing Decision-making Prioritization Sales 52

Hubspot Sales

JUNE 21, 2022

According to research firm Gartner , 75% of B2B sales organizations will augment their traditional sales methods with guided selling solutions by 2025 to better connect with customers and drive conversion. But what exactly is guided selling, and how does it benefit your business? How Does Guided Selling Work?

Software 96

Software Software B2C Decision-making 96

Nutshell

NOVEMBER 19, 2020

When you open an email you sent to your marketing list and see something that’s glaringly wrong—an important link is broken, the merge fields aren’t working, you’ve misspelled your own company name in the subject line—you know you’re in one of those please-tell-me-this-isn’t-happening moments. 1: Do you have an effective subject line?

Marketing 127

Marketing Software Software Prioritization 127

Nutshell

JANUARY 31, 2023

We’ve got a long list of improvements in the works, and we’re looking forward to continuing to invest in our product, service, and customers while advancing our mission of helping businesses grow their revenue with powerful, easy-to-use sales and marketing technology. View our Nutshell Analytics guide to learn more.

CRM 127

CRM Digitalization Advertising Marketing 127

Arpedio

FEBRUARY 23, 2024

Welcome to our guide on revenue intelligence—a powerful concept that has revolutionized the way businesses approach strategy and decision-making. Brief Overview of Revenue Intelligence Revenue intelligence represents a paradigm shift in how businesses harness data to drive revenue growth. What is Revenue Intelligence?

Decision-making 52

Decision-making Customer Experience CRM Profitability 52

Zendesk

AUGUST 22, 2023

Your business’s success depends on your ability to create a product or service that satisfies its target market, also known as product-market fit. Achieving this fit means finding the right balance between what your customers want and what you can offer. Why is product-market fit important?

Value Proposition 52

Value Proposition Marketing Customer Experience Finance 52

Nutshell

JANUARY 24, 2024

As artificial intelligence (AI) takes a more prevalent role in today’s world, you’ll find more opportunities to integrate this technology into your business strategy. Revenue intelligence is one way you can use AI to help improve your business’s growth. Data silos are when data gets limited to one area (a silo).

Artificial Intelligence 71

Artificial Intelligence Software Software Advertising 71

Strategic Communications

JANUARY 11, 2022

The field of marketing is vastly different today than it was even three to five years ago. While the basic principles and concepts of effective marketing, from an academic standpoint, really haven’t changed much, what has changed is the ways marketers do their work and the kind of work they do.

Marketing 52

Marketing Artificial Intelligence e-Learning Communication 52

PandaDoc

MAY 9, 2024

This guide will explain the sales velocity formula and what it means for your business. Higher sales velocity means your business is operating efficiently and effectively. Well, the higher the value, the more money your business generates due to a combination of variables. So what does sales velocity mean?

B2C 52

B2C Sales e-Learning Software 52

DemandFarm

OCTOBER 3, 2023

Customer-centric companies are 60% more profitable than companies that aren’t. What does customer-centricity truly mean? Gartner defines customer centricity as: “ the ability of people in an organization to understand customers’ situations, perceptions, and expectations.

Decision-making 98

Decision-making Innovation Customer Experience Profitability 98

Arpedio

FEBRUARY 23, 2024

In today’s fast-paced and ever-evolving business landscape, organizations face a myriad of challenges when it comes to driving revenue growth and maximizing profitability. It involves the alignment and integration of sales, marketing, and customer success functions to drive efficiency, effectiveness, and ultimately, revenue growth.

Acquisition 52

Acquisition Facilitation Artificial Intelligence Decision-making 52

Flevy

JANUARY 17, 2024

These resources are provided in support of the Flevy KPI Library , one of the largest available databases of business KPIs. At its core, Digital Transformation is about harnessing data and technology to drive innovation, optimize operations, and deliver new value to customers.

Digital Transformation 59

Digital Transformation Digitalization Stakeholders Artificial Intelligence 59

Flevy

MARCH 20, 2024

Business frameworks and methodologies are structured tools to approach complex, but common business challenges. The importance and usefulness of business frameworks in the consulting world—especially among the global strategy firms—cannot be overstated. FlevyPro is currently used by 100s of consultants and business executives.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Nutshell

FEBRUARY 28, 2024

As a B2B business owner, it’s essential to follow up with valuable leads. It’s especially important to do so when they choose not to convert into customers. Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business.

B2B 71

B2B CRM Software Software 71

Nutshell

MARCH 19, 2024

As the backbone of any business, the sales team needs to be efficient to meet targets and ensure the company remains profitable. An improvement in productivity translates to more deals closed and more revenue for your business, which means productivity directly impacts your bottom line. What is sales productivity?

CRM 71

CRM Sales Software Software 71

OnStrategyHQ

APRIL 25, 2024

Introduction to AI guiding principles and responsible AI. AI is crucial for driving innovation and improving operational efficiency in today’s business environment. This post is part of a series that will help you articulate distinct and actionable guiding principles for responsible AI in your organization.

Artificial Intelligence 52

Artificial Intelligence Government Energy and Utilities Healthcare 52

DemandFarm

MAY 2, 2024

Effective relationship management transcends mere customer satisfaction—it’s a strategic endeavour that involves nurturing deep connections that foster loyalty, satisfaction, and mutual growth. The global Customer Relationship Management market is projected to grow from $71.06 billion in 2023 to $157.53

Management 40

Management Banking CRM Profitability 40