how-marketers-are-navigating-recession Marketing Related Topics 
Sales Outcomes
JUNE 5, 2023
Turbulent market conditions can be an opportunity for companies that prepare and a nightmare for those that don’t. To give your company a competitive edge to thrive during challenging times, develop a Playbook for your marketing and sales organizations that focuses on the priorities and activities.
Zendesk
NOVEMBER 14, 2022
The headlines read daily of impending recession around the world, leaving us to wonder whether and when it will finally arrive—and if it does, what severity or duration we can expect. Countries around the world are grappling with inflation and rising costs of living, and there are signs of a hot job market cooling.
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Flevy
FEBRUARY 29, 2024
From navigating economic uncertainties to ensuring long-term sustainability, the complexities of modern markets can often feel overwhelming. We will also delve into each force through case studies, offering in-depth implications and insights necessary to understand each force’s impact to the market and economy.
Mike Kunkle
JUNE 12, 2022
Now, facing a blossoming recession, we’re hearing of layoffs, downsizing, cost-cutting, and new hires being told their positions have vaporized. I hope this will contained to not-yet-profitable, seed-funded early-stage companies with burn-rate/runway issues, but as the recession gears up, it may spread.
Hubspot Sales
DECEMBER 13, 2022
Looming recession. Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. Over the past two years, we’ve talked a lot about how the pandemic has sped up the rate of digital transformation, particularly in the shift to selling online. Climbing interest rates.
Cosawi
FEBRUARY 27, 2023
The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. In both our careers, we have seen sales and marketing joined at the hip; although sometimes siloed, they have traditionally worked together in parallel.
Flevy
MARCH 25, 2024
Yet, navigating the complexities of Corporate Renewal and BMI presents a formidable challenge, largely due to a lack of understanding among executives about the underlying drivers of successful BMI. Profit Formula : Examining how value is captured and profitability is achieved within different business models.
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