Red Star Kim

NOVEMBER 7, 2022

I keep an eye out for examples of great marketing campaigns by professional service firms as I use case studies in my training workshops. So here’s a legal marketing case study – Thought leadership campaigns at Howard Kennedy (relationship breakdown and business agility). Other thought leadership posts.

Leadership 26

Leadership Marketing Financial Services Construction 26

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

NOVEMBER 17, 2023

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. Some competitors enjoyed 2.5

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

FEBRUARY 16, 2023

Occasionally, I summarise the key ideas – so here are some items that caught my eye recently – Strategy case studies and more matrices. Renewing business strategy – Case study at Fox Williams Jane Biddell shared the strategy review journey for Fox William (law firm) in PM magazine in Jan/Feb 2023.

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Media Digitalization B2B 71

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

NG Data

OCTOBER 24, 2023

Last month, we attended the Bank Marketing Conference by the American Bankers Association in Austin, which showcased insights, case studies, and networking opportunities. The theme of the three-day program was “Destination: Brand Mastery.”

Banking 52

Banking Marketing Digital Transformation Digitalization 52

Red Star Kim

JUNE 1, 2023

This may take place on a periodic basis – for example, in support of your marketing planning cycle. Business analysts and PSL Some firms have dedicated business analysis teams who undertake both ongoing analysis of markets, clients and themes as well as special projects to investigate on a one-off basis.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Strategic Communications

JANUARY 17, 2024

Artificial Intelligence (AI) is revolutionizing the marketing landscape, offering unparalleled opportunities for innovation, precision, and personalization. Here we take a look at five successful AI-driven marketing campaigns and how AI can enhance your marketing strategies. million in revenue for Adobe.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

Marketing 106

Marketing Sales Decision-making Prioritization 106

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Value Proposition CRM Publishing 98

Strategic Communications

FEBRUARY 12, 2024

That’s not always the case, though, and the pendulum swings from the easy-to-work-with editors to the very demanding ones. Using GenAI for Research I’ve also found GenAI tools to be helpful when looking for case studies, research, examples, etc., on various topics.

Marketing 59

Marketing e-Learning B2B Publishing 59

Red Star Kim

JULY 13, 2023

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

Management 130

Management Remote Working Acquisition Finance 130

Red Star Kim

JUNE 15, 2023

Case studies on how law firms use the information to support attorney discussions with clients. Business Information and Database Provider UK | DataGardener Dun & Bradstreet – 400 million businesses from around the globe. Home – GlobalData IbisWorld – Industry reports (which profile the major companies in the sector).

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Red Star Kim

NOVEMBER 2, 2023

As rainmakers, they must build awareness of their expertise in the market to generate demand, identify and close new client business, deliver the work, and then renew and expand the relationship over time. Buyer changes – Less loyalty They observe there is less client loyalty now.

Client Relationships 130

Client Relationships CRM Financial Services Decision-making 130

Help Scout

MAY 20, 2021

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. So how can marketing teams create content and messaging to improve customer success and drive retention? Case studies.

Customer Success 77

Customer Success Marketing Acquisition Onboarding 77

Brooks Group

MAY 19, 2021

We are of course talking about sales and marketing, two very critical business units to any organization that would rather fling their toys at each other than play nicely. Indeed, sales and marketing have a history of what I’ll call non-cooperation. With so much competition, and so much at stake, the name of the game is harmony.

Marketing 98

Marketing Sales Value Proposition Sales Training 98

Apptivo

DECEMBER 21, 2022

Best Marketing Automation Examples. How does Marketing automation help the business? Creating efficient sales and marketing workflows eliminates the need for repetitive tasks. For this reason, businesses require sales and marketing automation, which will enable them to create reports, send messages, gain insights, and more.

Marketing 98

Marketing Sales Media Software 98

Flevy

FEBRUARY 29, 2024

From navigating economic uncertainties to ensuring long-term sustainability, the complexities of modern markets can often feel overwhelming. We will also delve into each force through case studies, offering in-depth implications and insights necessary to understand each force’s impact to the market and economy.

Innovation 52

Innovation Digital Transformation Decision-making Leadership 52

Strategic Communications

JUNE 2, 2023

Generative AI has revolutionized content marketing, making it easier than ever for content marketers to create powerful and compelling content. By leveraging generative AI technology, content marketers can create high-quality content faster and with less effort than ever before. How can Generative AI benefit content marketers?

Marketing 52

Marketing Artificial Intelligence B2B e-Learning 52

Apptivo

JUNE 3, 2021

A separate marketing team is put into place by businesses to manage and analyze the traffic. This marketing team analyzes the visibility of their website in search engines and takes appropriate measures to improve brand awareness. Benefits Of Email Marketing. Search engines like Google operate based on algorithms.

Marketing 111

Marketing Communication Software Software 111

Red Star Kim

SEPTEMBER 14, 2023

It received such a warm and enthusiastic response that it was suggested we consider a series highlighting the giants of professional services marketing and business development. PM Forum Training At about the same time, we created the PM Forum professional marketing and BD training programme – which flourishes and evolves to this day.

Management 130

Management Leadership Innovation Government 130

Red Star Kim

NOVEMBER 18, 2022

Their use of the Rooney vs. Vardy case (Wagatha Christie) when commenting on the relationship between HR and marketing raised some eyebrows. Case studies – they argued – often lack relevance, drama and emotion – stories need scene-setting, disruption, resolution and engagement. Activate through selected channels.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Nutshell

JULY 22, 2020

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. Well, here’s another important term for you to memorize: the marketing flywheel. Well, here’s another important term for you to memorize: the marketing flywheel. What Is a Marketing Flywheel?

Marketing 119

Marketing Co-Creation Customer Experience Advertising 119

The Center for Sales Strategy

OCTOBER 15, 2020

Marketing content isn’t just for branding and lead generation anymore. The content that Marketing creates to support the go-to-market objectives (blog articles, eBooks, whitepapers, case studies, etc.) Today’s buyers aren’t interested in being sold. Instead, they want to be educated and informed.

Marketing 82

Marketing Sales Organization 82

Insightly

DECEMBER 2, 2021

Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. Because of this, many companies have made strides to align marketing and sales teams.

Marketing 98

Marketing Sales CRM Sales Management 98

Insightly

DECEMBER 2, 2021

Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. Because of this, many companies have made strides to align marketing and sales teams.

Marketing 95

Marketing Sales CRM Sales Management 95

Corporate Visions

MAY 30, 2019

The post What Kind of B2B Marketing Personalization Gets Results? In today’s world of big data and hyper-targeted marketing campaigns, most B2B marketers believe the more personalized your message, the better your results. Response rates for your email campaign should justify or, best case, outweigh your effort.

B2B 106

B2B Marketing Construction Communication 106

Flevy

MARCH 17, 2024

It involves transforming ideas and market needs into products that can compete effectively in the marketplace. In the context of strategic planning and performance management , NPD plays a vital role in determining an organization’s long-term success and market positioning.

Management 52

Management Digital Transformation Innovation Prioritization 52

Arpedio

NOVEMBER 16, 2021

Event and Project Management Assistant - Marketing (Student Position)?. Event and Project Management Assistant - Marketing (Student Position)?. ? Arpedio is looking for a marketing intern to support our events and marketing project management. Back to careers. Responsibilities. Questions & Application. Sign me up!

Marketing 52

Marketing Management Logistics B2B 52

Flevy

FEBRUARY 20, 2024

It is a strategic tool that highlights gaps, uncovers opportunities, and drives an organization’s approach to market leadership. Market Share Growth Definition : Measures the change in a company’s sales relative to the total market sales.

Management 52

Management Digital Transformation Profitability Decision-making 52

Mike Kunkle

OCTOBER 2, 2022

It’s targeting (markets, personas, problems). It’s situation assessment (current state challenges and opportunities, impacts, needs, desired future state, outcomes, priorities, with gap and impact analyses to create a compelling business case for action). There are other studies today that mirror these perspectives.

Co-Creation 248

Co-Creation Negotiation Sales B2B 248

Flevy

MARCH 18, 2024

Research & Development (R&D) stands as the cornerstone of Innovation and a primary driver of creating a sustainable Competitive Advantage in today’s fast-paced and technology-driven markets. Relevance : Indicates the commitment of an organization to innovation relative to its size and market presence.

Management 52

Management Digital Transformation Innovation Decision-making 52

Flevy

MARCH 19, 2024

In the realm of strategic planning and performance measurement, understanding and optimizing the innovation pipeline is vital for aligning R&D activities with business objectives and market demands, ultimately driving sustainable success. Here are the top 10 KPIs essential for assessing Innovation Pipeline Strength.

Innovation 52

Innovation Management Digital Transformation Prioritization 52