Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Complete my CIM qualifications (alternatively: Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com) ). Profit growth. Be more confident.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

CMOE

MAY 9, 2023

For the best women’s entrepreneur blogs across the internet, CMOE has put together these 18 sites for exceptional inspiration, motivation, and advice to help women in business succeed. Popular posts span topics ranging from social media marketing to personal productivity tips. Women’s Net aims to change that.

Finance 52

Finance Leadership Small Business Publishing 52

Customer Think

FEBRUARY 5, 2023

Customer profitability analysis enables you to segment your audience into different categories based on their profit contribution. Approximately 89% of customers are likely to come back and make another purchase when you offer them a remarkable experience. Also, this information is vital in […]

Profitability 75

Profitability Digitalization Marketing 75

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Customer Think

AUGUST 18, 2021

If you’re a marketer, you must have already heard of geofence marketing. Many marketers are already taking advantage of this tactic to boost their sales, get more conversions and increase their profit. But before using geofence marketing for your […].

Marketing 137

Marketing Profitability Sales Digitalization 137

Customer Think

MARCH 6, 2023

Unsteady markets, rising inflation and a looming recession have businesses and consumers alike taking a more frugal approach, making profitability an uphill climb for SMBs in 2023. Even in a post-pandemic era, small- and medium-sized businesses (SMBs) continue to face new and evolving challenges.

Marketing 111

Marketing Meetings CRM Small Business 111

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. CRM and Marketing Automation Software for SMBs | Act! However, there are limitations compared to Canva.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Demand Gen. Influencers.

Marketing 98

Marketing Advertising Media Digitalization 98

Nutshell

AUGUST 6, 2020

Marketing best practices are constantly changing. With that in mind, we created this collection of online resources for marketing professionals so that you can get the guidance and cutting-edge strategies you need to grow your business. Now, let’s dive into our list of the 30 best marketing resources on the internet!

Internet 90

Internet Marketing Co-Creation Media 90

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Customer Think

NOVEMBER 16, 2022

But in reality, most B2B companies earn substantial revenue and profit from other types of sales. So, unless your company is an outlier, you need more than one go-to-market strategy […].

Marketing 83

Marketing B2B Profitability Sales 83

ACT

DECEMBER 18, 2023

What digital marketing channel has an ROI of 3500% , is entirely under your control, and can be leveraged whenever you want to drive sales? Email marketing, of course. Unlike SEO or social media , your email marketing success doesn’t rely on automated algorithms or ever-changing content policies.

Marketing 52

Marketing CRM Digitalization Profitability 52

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. highcaliberbranding.com) Why are you hiring a marketing consultant? Here’s 10 Things To Look For.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Customer Think

NOVEMBER 17, 2022

With Black Friday around the corner, every business is looking for new ways to market its products and services. After all, Black Friday (BF) is that part of the year when you can easily boost your sales and increase your profit. So what exactly is Black Friday, and why is it so special for marketers? […].

Marketing 69

Marketing Profitability Sales Digitalization 69

ACT

DECEMBER 5, 2023

Do you know the biggest difference between successful and failed marketing campaigns ? Modern-day marketing isn’t about following your gut feeling or pursuing ideas from the top of your mind. If you want your marketing campaigns to hit the mark every time, you must rely on accurate, reliable, and comprehensive data.

Marketing 52

Marketing Decision-making CRM Media 52

Mike Kunkle

NOVEMBER 23, 2023

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. Or, it might be overall profitability for a specific product line.

Sales 258

Sales Finance Decision-making Profitability 258

Red Star Kim

SEPTEMBER 8, 2023

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Groove HQ

MARCH 12, 2024

Customer acquisition is expensive and time-consuming, while the markets are getting more and more competitive. Apart from bigger profit margins, higher LTV allows you to invest more into development and be able to withstand higher CAC. appeared first on Groove Blog. So who can win this battle? Businesses with high LTV.

Acquisition 57

Acquisition Profitability Marketing 57

Customer Think

JUNE 7, 2024

Image source The most profitable email marketing campaigns succeed because of effective emails. But experienced email marketers know that an invisible factor directly affects email ROI: email deliverability. Compelling copy and design that’s pleasing to the eye matter to every recipient.

Profitability 69

Profitability Marketing Digitalization 69

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Marketing 142

Marketing Onboarding Media B2C 142

SBI Growth

AUGUST 26, 2012

I hear from sales and marketing leaders on a regular basis that they need more leads. The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. In other words, content marketing is communicating with your customers and prospects without selling.

Advertising 122

Advertising Media B2B Decision-making 122

Flevy

OCTOBER 5, 2023

It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it. Marketing and Growth Hacking are synonymous.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

Red Star Kim

AUGUST 24, 2023

He has also been a management consultant, a marketing director and a financial journalist. So it makes him an ideal author on the business of professional services firms – whether for technical expert/fee-earners or marketing/business development professionals. He was an early pioneer in professional services marketing.

Finance 130

Finance Government Profitability Banking 130

Customer Think

DECEMBER 19, 2022

In the data-driven 21st-century world, we’ve managed to define many different kinds of customers. From new prospects to impulse buyers, loyal patrons to individuals with buyer’s remorse, there are many different categories and definitions for those who buy from a company.

Profitability 72

Profitability Management Digitalization Marketing 72

SBI Growth

JUNE 26, 2020

Here’s a channel marketing problem that every revenue-focused marketing leader should have a plan to solve: A sustainable (read: profitable) channel sales strategy must require each partner to sign up for and then meet a revenue target. This is because your.

Marketing 83

Marketing Profitability Meetings Sales 83

Red Star Kim

APRIL 5, 2023

increase in support staff JMW Solicitors LLP shared why client care is at the heart of their firm, and explained how their dedicated client care team ensures the best service for existing and potential clients Retaining staff in a competitive market – T otal salary costs as a percentage of fee income also increased, rising by 0.4%, from 58.5%

Finance 130

Finance Profitability Management Remote Working 130

Customer Think

DECEMBER 12, 2023

Laudable as this may be, in reality the purpose of any commercial business is to make profits for the benefit of its shareholders and employees by satisfying customers. It seems to be generally accepted that the main objective of every business is to fulfil its mission or vision statement, along with its green credentials. The […]

Shareholders 59

Shareholders Marketing Profitability Digitalization 59

Upland

AUGUST 29, 2023

As a result, harnessing it is essential in today’s competitive market – more so than ever before. It is important that you tailor your marketing strategy and online presence to address the three phases discussed above. You will need to maintain a balance between value proposition and marketing at this phase.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Scovel

SEPTEMBER 22, 2021

As you explore marketing, it’s important that you do not lose focus on the value proposition of your solution in your marketing efforts. You need to start marketing your solution before you even build it to validate needs and stay focused on the features customers want and need. Select your marketing options.

Marketing 52

Marketing Value Proposition Media Digitalization 52

CoSell

DECEMBER 17, 2020

Building a marketing strategy can feel like navigating in an ocean of highs and lows. Discovering what works best to identify, refine, focus, and track potential clients can help you take smart actions to achieve the best results from your marketing approach. In the center, sales are driving profits.

Marketing 52

Marketing Brainstorming Media Prioritization 52

Hubspot Sales

JANUARY 26, 2023

Decades ago, the thought of creating a profitable business was a distant dream. You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. increase year-over-year.

Digitalization 101

Digitalization eCommerce Finance Internet 101

Customer Think

JULY 18, 2021

The market is in high competition in using mobile app technology. Effortless & feasible user experience is the key thing to hit the market and […].

Profitability 70

Profitability Marketing 70

Strategic Communications

NOVEMBER 11, 2021

There is often tension between marketing and sales in many organizations. In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A. Lorimer write, “Sales-marketing tension can stem from differences in marketers’ and sellers’ perspectives. Zoltners, P.K. Sinha, and Sally E.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

SBI

MAY 2, 2018

Director of Product & Corporate Marketing for Zilliant. Jared: Since our founding in 1999, Zilliant has partnered with our customers by curating actionable insights hidden in their data that drive sales actions, customer relationships, and profitable growth. Our AI-based SaaS platform, Zilliant IQ: 1.) increase in annual revenue.

Profitability 55

Profitability Artificial Intelligence eCommerce Sales 55

Scovel

SEPTEMBER 22, 2021

As you explore marketing, it’s important that you do not lose focus on the value proposition of your solution in your marketing efforts. You need to start marketing your solution before you even build it to validate needs and stay focused on the features customers want and need. Select your marketing options.

Marketing 52

Marketing Value Proposition Media Digitalization 52