Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Strategic Communications

DECEMBER 9, 2022

Most people think “advertising” when they hear the word marketing. These media ads are the most visible and “in your face” marketing activities, so it’s not surprising that most of us think that these ads are marketing. Marketing is an Organization-wide Undertaking. It isn’t sales.

Advertising 52

Advertising Marketing Shareholders Publishing 52

Red Star Kim

JULY 13, 2023

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

Management 130

Management Remote Working Acquisition Finance 130

Strategic Communications

DECEMBER 28, 2022

” Not as silly as it seems, and, in fact, many marketers fall short when it comes to setting precise goals for their efforts. “More” is Not a Marketing Objective. The Value of “Getting Real” A few years ago I worked with an optical center that was hoping to increase its visits. Here’s why.

Marketing 52

Marketing e-Learning Healthcare Advertising 52

ACT

APRIL 16, 2024

That’s how fast the remote sales landscape is evolving. That said, developing and managing successful remote teams comes with several challenges, and resolving them before setting up virtual sales teams is critical for success. Let’s discuss some of the major ones here.

Sales 52

Sales CRM Virtual Selling Communication 52

Strategic Communications

DECEMBER 14, 2022

The business market is different. As with B2C marketing, opportunities for online communication have exploded over the past decade, particularly during the pandemic as face-to-face interactions become quickly and widely limited. Even post-pandemic it still makes sense to begin exploring the online environment for your target market.

B2B 52

B2B Marketing B2C Advertising 52

Insightly

MAY 4, 2021

As marketers, we are the go-to people. Ask marketing. Ask marketing. These tasks are on top of the marketing team’s actual responsibilities. Despite these many competing priorities, marketing teams rarely have dedicated project management and have to manage their own priorities. The best marketers are flexible.

Marketing 93

Marketing Management Prioritization Stakeholders 93

Strategic Communications

AUGUST 16, 2022

” Not as silly as it seems and, in fact, many marketers fall short when it comes to setting precise goals for their efforts. It is very common for me to work with clients who know they want “more,” but haven’t spent time quantifying what “more” really means. Here’s why. Precision matters.

Marketing 52

Marketing e-Learning Healthcare Advertising 52

Nutshell

APRIL 3, 2024

Communication software Startups are often comprised of a mostly remote workforce. Communication tools allow you to communicate with remote team members, no matter where they are. Marketing and sales software Marketing tools allow you to centralize your messaging across various platforms. Of course you do.) FREE GUIDE 5.

Software 71

Software Software CRM Communication 71

Strategic Communications

NOVEMBER 10, 2022

Yet they need to make an impact through their marketing and communication efforts. Digital marketing, though, represents significant opportunity for small businesses. Digital marketing is important to small business because it is easily accessible, cost effective, and has a broad reach. What Is Digital Marketing?

Small Business 52

Small Business Digitalization Marketing Advertising 52

Strategic Communications

JANUARY 10, 2023

As we enter 2023, I can’t help but notice lots of commentary about what we can expect on a variety of fronts, including marketing. As I think about marketing in 2023, a few things spring to mind, maybe because I was doing a lot of reading about them during the last week or so of the year while I was enjoying some downtime.

Marketing 52

Marketing Artificial Intelligence Digitalization Advertising 52

SalesPop

JUNE 15, 2022

Even though businesses moving to remote sales have been increasing in the past few years, others have been reaping the benefits of remote sales for years. They have long adopted and understood the power of remote sales, which has helped them establish a strong market compared to their competitors. Use Local Phone Numbers.

Artificial Intelligence 98

Artificial Intelligence Virtual Selling Sales Digitalization 98

Red Star Kim

OCTOBER 13, 2023

Our focus was on the accelerating change in the market, the professions and marketing and the challenge this presents in anticipating future training needs. These are not aligned to professional services marketing. They focus on marketing rather than business development.

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Strategic Communications

MAY 18, 2022

Does market share matter? It’s an old argument I had a number of years ago with an organization I worked for. They were very focused on market share. That focus, I felt, kept us from pursuing other marketing objectives that IMO would have been more meaningful. Is 10 percent significant market share?

Marketing 52

Marketing Publishing Digitalization Communication 52

Strategic Communications

NOVEMBER 24, 2022

In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. Which is the fourth way we’re influenced—through advertising/marketing. PR is important to marketers. Managing Remote Staff.

Marketing 52

Marketing Publishing Digitalization Advertising 52

Strategic Communications

JANUARY 11, 2022

The field of marketing is vastly different today than it was even three to five years ago. While the basic principles and concepts of effective marketing, from an academic standpoint, really haven’t changed much, what has changed is the ways marketers do their work and the kind of work they do.

Marketing 52

Marketing Artificial Intelligence e-Learning Communication 52

Strategic Communications

SEPTEMBER 6, 2022

Marketing is a must-have for businesses of any kind and any size. In fact, all businesses are using marketing to some degree whether they know it or not. But, while he didn’t advertise, he did market. But, while he didn’t advertise, he did market. The Power of Marketing. The Power of Word of Mouth.

Marketing 52

Marketing Advertising Publishing Digitalization 52

Strategic Communications

APRIL 5, 2022

Throughout my career I have hired a number of people into marketing roles, and have also aided other companies and organizations in finding, interviewing, hiring and onboarding marketing staff. I want to hire people who can think—and think strategically— about the marketing challenges they will be faced with.

Marketing 52

Marketing Innovation Publishing Digitalization 52

Strategic Communications

DECEMBER 22, 2022

A lot of businesses worry unnecessarily about market share. It’s understandable because we read a lot about market share in the media. Smaller companies, though, really don’t need to be worried about market share. In fact, most simply don’t have enough capacity to serve the needs of the majority of the market.

Marketing 52

Marketing Publishing Digitalization Communication 52

Strategic Communications

OCTOBER 7, 2021

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., Different Channels for Different Markets. Because most of our work is business-to-business (B2B), LinkedIn and Twitter are the two social media channels that we use most often. What seems to be working for them?

Small Business 141

Small Business Media Digitalization B2C 141

Hubspot Sales

JANUARY 30, 2024

The pandemic lifted virtual selling to new heights, and new sales tools emerged that made it easier to sell in the “new normal” because virtual channels were often the only way for work-from-home salespeople to contact prospects. Can you imagine if you could buy Marketing Hub on Instagram Shops? Saying that cold calling is dead.

Virtual Selling 95

Virtual Selling Media Sales Decision-making 95

Strategic Communications

SEPTEMBER 28, 2021

Man Working From Home Having Online Group Videoconference On Laptop. Over the past several months I’ve been very interested, even excited, to see how well the forced experiment with remote work has evolved. Since 2008 I’ve been working remotely. The “Big Lie” About Managing Remote Workers.

Remote Working 64

Remote Working Management Communication Publishing 64

Strategic Communications

MAY 13, 2022

Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Managing Remote Staff. Best Practices in Influencer Marketing.

Communication 52

Communication Marketing Publishing Digitalization 52

CoSell

JANUARY 14, 2021

We’re hungry to know how to build success, maintain success, and promote success while working virtually. Yet, it is up to us to lead—and to do this, it helps to learn what other sales and marketing leaders are discovering for virtual success. Prioritize Employee Challenges Working virtually has been on everyone’s minds for decades.

Marketing 80

Marketing Virtual Selling Sales Prioritization 80

ACT

MAY 19, 2023

Are you on the fence about changing your business practices to reduce your small business ‘s environmental impact , win over more customers, or even get them to pay more for your products? If so, you’re not the only business owner adopting eco-friendly business practices. But why should you go green ?

Small Business 52

Small Business Investors Energy and Utilities Remote Working 52

Strategic Communications

NOVEMBER 11, 2021

There is often tension between marketing and sales in many organizations. In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A. Lorimer write, “Sales-marketing tension can stem from differences in marketers’ and sellers’ perspectives. Zoltners, P.K. Sinha, and Sally E.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

Strategic Communications

SEPTEMBER 30, 2021

Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Managing Remote Staff. Best Practices in Influencer Marketing.

Marketing 52

Marketing Management e-Learning Communication 52

Insightly

MAY 12, 2021

It’s not a secret that having a deep understanding of your customer is crucial for marketing. The more you learn about your customer, the better you can market to them and build lasting customer relationships. But for us marketers, that’s easier said than done. Start by working closely with your customer success team.

Customer Success 64

Customer Success Marketing Customer Experience Acquisition 64

MDI Training

NOVEMBER 28, 2022

Vacation during working hours seems like a dream – but is it really? Workation – Work and Vacation – has become a popular tool in recent years for companies to give employees a little relief. After all, who doesn’t want to escape the gray daily work life for a few weeks? Work on vacation.

Digital Transformation 52

Digital Transformation Leadership Digitalization Internet 52

ACT

MAY 30, 2023

In this blog, we explore the best sustainable business practices and examples that can help your small business reduce its carbon footprint and contribute to saving the planet for future generations. Here are the seven best ways to practice small business sustainability. How can your business be more sustainable?

Energy and Utilities 52

Energy and Utilities Small Business Remote Working Transportation 52

Strategic Communications

MARCH 17, 2022

I have been interested in remote work for a number of years. Once the pandemic emerged and so many companies rapidly shifted to remote or hybrid work models, I proposed an update of that book to my publisher. Managing Remote Staff, (Self-Counsel Press, 2020) was the result. Remote Work Becomes Mainstream.

Remote Working 52

Remote Working Publishing Communication Construction 52

Strategic Communications

JANUARY 12, 2021

Marketing has always been a fast-paced industry, with the pace quickened constantly by readily available and rapidly developing technology. But the COVID-19 pandemic and its worldwide impact was, arguably, the most disruptive force that marketers have seen in a long time. Chatbots, of course, existed long before the pandemic began.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Advertising 59

Strategic Communications

NOVEMBER 29, 2023

I’ve worked remotely with publishers and editors for years—most of them I’ve never physically met! Most commonly, companies seemed comfortable working with remote workers when they had prior relationships with them. Growth in the Gig Economy At that time, the concept hadn’t taken off to the extent that it has today.

e-Learning 52

e-Learning Publishing Finance Communication 52

Zendesk

FEBRUARY 16, 2022

That’s why you need a go-to-market strategy. We’ll take you from product conception to launch, with the expert tips and tricks you need to develop a foolproof go-to-market strategy and framework that fits your sales methodology. What is a go-to-market strategy? How to build a go-to-market strategy plan.

Marketing 52

Marketing B2C CRM Media 52

SalesGlobe

MAY 11, 2022

The notion of a “typical” workplace is evolving before our very eyes, and with it, remote work sales compensation plans. As quickly as the pandemic drove offices to remote work, major cities in the U.S. Now, companies are facing a fork in the road when it comes to remote work and remote work compensation plans.

Remote Working 52

Remote Working Communication Organization Innovation 52

Strategic Communications

MAY 23, 2022

I’m often surprised when I work with clients and companies to find that they aren’t taking advantage of the valuable information they have at their fingertips about their customers and their sales patterns. We work with clients to plan, create and publish high-quality, unique content. Managing Remote Staff.

Marketing 52

Marketing Customer Life Cycle Communication Advertising 52

Showpad

MARCH 17, 2020

While there was a time when working remotely was the sole domain of field sales representatives, it’s become the new normal for sellers of all types. With that in mind, here are five ways to achieve favorable outcomes for your remote sales team. Your business now operates in a new reality. Support Messaging Alignment.

Sales 80

Sales Prioritization Remote Working Decision-making 80