Strategic Account Management Association

FEBRUARY 3, 2022

How we’re able to step up and continue to serve these customers depends on our ability to collaborate internally and prioritize our finite resources to deliver maximal value. Prioritizing relationships allows us to think more holistically about success. Are we in tune with the way initiatives are prioritized? What’s in motion?

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

Outbound Engine

MARCH 12, 2019

We have all been either a victim or a perpetrator of meaningless meetings. You’ve likely asked yourself at one time or another if people have any idea of how to run a meeting. What is a meeting? A meeting is defined by Merriam-Webster as coming together for a common purpose. Part II: Running a Meeting.

Meetings 45

Meetings Facilitation Decision-making Stakeholders 45

Upland

NOVEMBER 28, 2021

Typically, these programs are powered by a robust software solution designed to meet all stakeholders’ reference needs—from Marketing and Customer Success to frontline sellers and everyone in between—and require at least one dedicated Advocacy Manager to keep everything running smoothly. Making targeted, on-demand references a reality.

Sales 195

Sales B2B Software Software 195

Hubspot Sales

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. Whether it be your team, your prospects, or your existing customers, you need to prioritize their interests, going forward.

Leadership 108

Leadership Construction Prioritization Sales 108

Arpedio

APRIL 29, 2024

BANT stands for Budget, Authority, Need, and Timeline, and it provides a structured approach to qualifying leads and prioritizing prospects. By identifying their needs, you can position your product or service as a solution that meets their specific challenges. What is the BANT Methodology? The fourth component is Timeline.

Decision-making 52

Decision-making Prioritization Value Selling Value Proposition 52

Whetstone

APRIL 5, 2024

Strategies for Building Trust To foster trust with customers in uncertain times, strategic account managers should employ the following strategies: Prioritize the customer’s best interests : Make decisions that benefit the customer, even if it means short-term sacrifices for your company. Don’t rely on email.

Account Management 52

Account Management Decision-making Construction Stakeholders 52

Arpedio

MARCH 6, 2024

Rather than focusing solely on closing deals, account management prioritizes the establishment of robust, enduring relationships built on trust, transparency, and value. At its essence, account management goes beyond mere transactional interactions; it encompasses a holistic approach to client engagement.

Account Management 52

Account Management Management Prioritization Client Relationships 52

Arpedio

MARCH 20, 2024

Organizational change and stakeholder buy-in Implementing ABS often requires a cultural shift within the organization, moving away from a transactional sales approach towards a more strategic and collaborative mindset. Organizations must prioritize high-value accounts and allocate resources judiciously to maximize ROI.

Government 52

Government Innovation Prioritization Facilitation 52

Envisio

AUGUST 21, 2023

Public sector organizations can create effective, impactful strategic plans and build stronger connections with their communities by communicating transparently, engaging the community, and aligning strategic priorities to meet stakeholder needs. The Power of a Public Dashboard with Envisio from Envisio on Vimeo.

Government 52

Government Stakeholders Prioritization Communication 52

ProlifIQ

JUNE 21, 2023

These plans provide a detailed overview of the account’s goals, strategies, and specific actions to be taken to meet the objectives. The team’s expertise and knowledge help in navigating complex organizational structures, understanding customer dynamics, and building strong relationships with stakeholders.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. Relationship Building Nurturing and strengthening the relationship with key stakeholders through effective communication and value delivery.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Arpedio

FEBRUARY 14, 2024

By implementing strategic account planning , businesses can gain a deeper understanding of their customers’ needs, set clear objectives, and develop effective strategies to meet those objectives. Relationship Building Nurturing and strengthening the relationship with key stakeholders through effective communication and value delivery.

Account Planning 52

Account Planning Account Management Value Proposition Stakeholders 52

Account Manager Tips

NOVEMBER 24, 2022

Have you mastered your professional elevator pitch so that every time you meet someone, they remember and are impressed by you? It's a boundary-crossing role that needs the cooperation of numerous stakeholders and departments to succeed. Key account managers have very busy jobs that span multiple stakeholders and functions.

B2B 130

B2B Key Account Management Account Management Decision-making 130

ProlifIQ

OCTOBER 4, 2023

It encompasses a series of well-thought-out actions designed to meet your goals and objectives while ensuring customer satisfaction, retention, and expansion. By categorizing customers based on factors like industry, size, and needs, you can tailor your approach to meet their specific requirements. Certain industries?

Account Management 52

Account Management Management Account Planning Key Account Management 52

Upland

SEPTEMBER 29, 2023

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? Unfortunately, sellers rarely meet the right people.

Stakeholders 195

Stakeholders Sales Decision-making Internet 195

DemandFarm

APRIL 4, 2023

Competitive advantage By adopting digital strategies, organizations can differentiate themselves from their competitors and meet the evolving needs of their customers. In order to ensure that the bargaining power of your sales and account management teams doesn’t fall short of expectations, stakeholder mapping is a must.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Flevy

FEBRUARY 28, 2023

It is a way of thinking that focuses on understanding the needs of users and creating solutions that meet those needs. The goal of design thinking is to create a solution that meets the needs of the user and is feasible and practical. Collaboration: Design thinking is a collaborative process that involves multiple stakeholders.

Innovation 111

Innovation Brainstorming Healthcare Banking 111

Planview

DECEMBER 8, 2021

Leading a value stream requires servant leadership, which prioritizes guidance over direction and mentoring over managing. The Agile leadership team should meet regularly, maybe an hour a week, to talk about the change and how it’s going. Read Next: Agile Transformation: 10 Lessons Learned (so far) on our Agile Journey.

Government 111

Government Leadership Stakeholders Decision-making 111

Flevy

MARCH 19, 2024

Without a firm customer-centric strategy, organizations fail to meet the demands of shareholders and other stakeholders. For instance, Apple focuses on user experience, innovation, and design to meet customer expectations for high-quality technology products.

Shareholders 52

Shareholders Decision-making Digital Transformation Manufacturing 52

Arpedio

MARCH 15, 2024

Unlike transactional selling, which prioritizes closing deals quickly, strategic selling emphasizes a consultative and solution-oriented approach aimed at delivering maximum value to customers.

Value Proposition 52

Value Proposition Negotiation Sales Stakeholders 52

Planview

MAY 20, 2022

You’ve initiated your project, created an in-depth plan, and secured stakeholder buy-in. Starting the execution process can be overwhelming, especially when juggling stakeholder and team needs. To successfully steer your project through the execution phase, you’ll need to manage stakeholder expectations throughout the project.

Stakeholders 59

Stakeholders Prioritization Remote Working Decision-making 59

Arpedio

MARCH 26, 2024

Lead Qualification: Assessing leads based on criteria such as fit, interest, and readiness to buy, to prioritize sales efforts effectively. By understanding the needs, pain points, and buying behaviors of potential customers, organizations can prioritize their efforts and focus on prospects with the highest likelihood of conversion.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Miller Heiman Group

NOVEMBER 19, 2020

Buyer behaviors have undergone massive changes over the past year, forcing sales organizations to evolve their processes to meet new demands and overcome new challenges. Uncovering hidden stakeholders. You’ll also free up seller time by prioritizing which deals are most likely to close. How Analytics Deliver Critical Benefits.

Sales Analytics 101

Sales Analytics CRM Stakeholders Sales 101

DemandFarm

NOVEMBER 3, 2023

Even before they interact with different stakeholders, your team must be armed with a unified plan and must have access to all relevant information. Improves communication and collaboration A complex and multi-tiered process, sales requires careful coordination and collaboration between several teams and stakeholders.

Management 52

Management Artificial Intelligence Stakeholders Decision-making 52

Arpedio

APRIL 30, 2024

Creating a Customer-centric Approach When it comes to account growth strategy, it is essential to prioritize creating a customer-centric approach. Businesses should prioritize relationship-building activities and invest in maintaining open lines of communication with clients. How can I maximize revenue through account expansion?

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

Envisio

NOVEMBER 1, 2023

This provides residents, elected officials, and other stakeholders with visibility into your strategic initiatives, projects, and even geographical mapping. Create project types with customizable phases and fields to meet the variety needed across departments. Other task management features include: Create unlimited projects.

Management 52

Management Government Stakeholders Decision-making 52

Planview

MARCH 26, 2024

And if there’s confusion among your stakeholders, project managers, and even within the PMO itself, there’s bound to be misalignment on what the PMO is expected to achieve. No executive will celebrate being on time, scope, and budget if the project fails to meet your business goals.

Government 59

Government Stakeholders Prioritization Organization 59

Arpedio

APRIL 3, 2024

It involves engaging with stakeholders at various levels of the organization to uncover opportunities and develop tailored solutions that align with the customer’s strategic objectives. This trust is essential for overcoming objections and gaining buy-in from key stakeholders.

Value Proposition 40

Value Proposition Stakeholders Decision-making Organization 40

Arpedio

FEBRUARY 15, 2024

They champion innovation, challenge the status quo, and prioritize value-driven solutions that address their organization’s strategic objectives and pain points. The Relationship Builder : Relationship Builders prioritize building rapport and fostering long-term relationships with customers.

Stakeholders 52

Stakeholders Decision-making Value Proposition Sales 52

Hubspot Sales

DECEMBER 10, 2019

Honing in on the most valuable accounts and customer stakeholders has helped me accelerate B2B sales at each of these. You’ve mapped out the specifics of your ideal customer, the personal motivations of the stakeholders -- now where do you go from here? To focus your outreach on the right people, you have to prioritize.

Manufacturing 105

Manufacturing Media Prioritization Sales 105

Upland

NOVEMBER 27, 2023

An initiative is a project your customer is undertaking (or planning to undertake) in order to overcome their pressures and meet their goals. When you take your insights to a customer, it’s important that you put them in the context of the person with whom you’re meeting. And if you can teach it, you can coach it,” he reasons.

Account Planning 195

Account Planning Suppliers Decision-making Leadership 195

SuperOffice

OCTOBER 11, 2021

When understanding the quality of a specific lead, a sales rep can prioritize leads in their pipeline and invest their time in building a relationship with people who are most likely to purchase. CHAMP (Challenges, Authority, Money, Prioritization). The framework prioritizes leads’ challenges and pain points.

Decision-making 63

Decision-making Prioritization Stakeholders Sales 63

Planview

MAY 3, 2023

Key Transformation Challenges Picture this: You’re in a meeting to address challenges across the PMO and certain issues keep being raised. To solve these challenges, you’ll first have to prioritize and focus on what matters most by balancing your strategic work with day-to-day non-strategic work.

Digital Transformation 52

Digital Transformation Future of Work Decision-making Stakeholders 52

Hubspot Sales

APRIL 2, 2021

According to Gartner , a 2020 sales trend was that salespeople had to convince multiple stakeholders and evaluators at a company to buy their product. People in these different positions have varied interests, goals, and overall desires towards the products and services they use to meet their business needs. Identifying Sales Leads.

Stakeholders 114

Stakeholders Decision-making Sales B2B 114

Envisio

NOVEMBER 17, 2023

Being able to transform raw data into engaging stories using visualizations, scorecards, and progress updates helps connect your community and key stakeholders with the work being done. Launching and maintaining your public dashboard is a monumental achievement, and it’s time to share the excitement with your stakeholders and community!

Media 52

Media Stakeholders Digitalization Customer Success 52

Flevy

MARCH 21, 2024

Adopting the BCG Transformation Framework for New CEOs offers several key advantages: Strategic Clarity : Provides a clear roadmap for transformation, helping leaders identify and prioritize key initiatives that align with the organization’s long-term strategic goals.

Energy and Utilities 52

Energy and Utilities Innovation Stakeholders Decision-making 52

Hubspot Sales

NOVEMBER 22, 2023

Meeting Scheduling: Eliminate the back-and-forth email exchanges by offering prospects the ability to schedule meetings directly from your calendar, reducing friction in the sales process. Key features: Email Tracking and Sequences: Get real-time notifications when prospects open your emails or click on your links.

CRM 95

CRM Decision-making Sales B2C 95