The Congruity Group

APRIL 6, 2023

Mark joins Betsy and Tony on the podcast from Malaysia. Tony, Betsy, and Mark dive into emotional loyalty to big brands and discuss how those micro-moments can be replicated in any size business to get a leg up on the competition. Meet Mark Ross-Smith , CEO and Co-Founder of StatusMatch.com.

Government 52

Government Retail Banking Logistics 52

Hubspot Sales

SEPTEMBER 19, 2018

From marketing to accounting to logistics and beyond, entrepreneurs get to oversee the many facets of running a business. First, you’ll need to figure out the kind of business yours will be from a legal point of view. From here, make sure you have all the right permits and licenses to do business legally. But isn’t easy.

Small Business 111

Small Business Finance Government Decision-making 111

Hubspot Sales

SEPTEMBER 19, 2018

From marketing to accounting to logistics and beyond, entrepreneurs get to oversee the many facets of running a business. First, you’ll need to figure out the kind of business yours will be from a legal point of view. From here, make sure you have all the right permits and licenses to do business legally. But isn’t easy.

Small Business 110

Small Business Finance Government Decision-making 110

Red Star Kim

NOVEMBER 9, 2023

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. overall purpose?)

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Account Management Skills

MARCH 16, 2021

He has spent four years studying why humans don’t understand humans and how brands are missing a trick when it comes to engaging their customers and understanding why they make purchasing decisions. And we wanted to do it from the consumer perspective. From your analysis? We want to understand why.

Advertising 40

Advertising Decision-making Profitability Marketing 40

Account Management Skills

JANUARY 11, 2022

and so much more… At the end of the podcast, Chris makes a special offer to send three copies of his book to 3 people selected randomly who sign up for his monthly bulletin. to let him know you’ve signed up as a result of listening to this podcast. And certain big blue chips are taking stuff in house. Transcript: .

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

Red Star Kim

MAY 11, 2023

Brands in professional services Branding is a big topic for professional services firms (PSF). Brand Tuned is the name of a separate website, book, podcast and an online course (with accreditation) created by the founder of Azrights, Shireen Smith Brandtuned (azrights.com). A brand is a promise that it will deliver a set of attributes.

Management 130

Management Co-Creation Publishing Leadership 130

Hubspot Sales

NOVEMBER 21, 2018

They have the reputation, reach, and budget to acquire and retain customers. No matter who or where you are, or how much money you have to work with, a sustained and focused plan to organically grow your audience, reputation, and customer base can deliver big, big results. You've got to plan and work for success.

Organization 135

Organization Marketing Acquisition Stakeholders 135

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. The unprecedented times and business environment have made it uncertain for business leaders on what steps to take to retain customers. In the times of the coronavirus pandemic especially, a primary meter that will set businesses apart is customer experience.

Co-Creation 21

Co-Creation Digitalization Media e-Learning 21

Hubspot Sales

JULY 21, 2020

At some point, customers move on. That’s why sales and marketing professionals are so focused on customer retention — the longer your customers stick around the better. Returning customers spend 67% more than new ones , and it’s much cheaper to maintain relationships with customers than to build new ones.

Client Relationships 128

Client Relationships B2B Marketing Management 128

Hubspot Sales

MARCH 16, 2018

Customize them to your prospects, product, and industry, put your own unique twist on them, then watch deals pop up like the new flowers outside. It’s a big day. Dear [prospect name], I recently learned March 2 is Read Across America Day. Congratulations on Your Success. Prospecting Email Templates. A Good Read.

Sales 106

Sales Marketing Communication Organization 106

PandaDoc

APRIL 12, 2023

Larger businesses typically use a wide range of channels to reach as many potential customers as possible. Thanks to digital technology, there are far more channels to choose from than there used to be. Direct sales With direct sales, the customer buys the product directly from your company.

B2C 52

B2C eCommerce Retail Sales 52

Nutshell

NOVEMBER 25, 2020

Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. Basically every lead-generation strategy from events to discounts was just considered “marketing.”. Skip ahead: What is email marketing?

Marketing 143

Marketing Publishing e-Learning Decision-making 143

PandaDoc

MAY 27, 2018

Today, you have to take a few extra steps to grab the attention of potential customers. Live chat represents a big leap forward in this field. According to the research, more than 60% of customers are more likely to return to a website that offers live chat, but that is only one of many benefits of this service.

B2B 53

B2B CRM Communication Internet 53

SBI

NOVEMBER 7, 2019

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. Doug Winter, Seismic co-founder and CEO.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20