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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. I do have a video on this topic, from my newsletter, Sales Enablement Straight Talk , as an additional resource. This is why Buyer Acumen is the first block in the Building Blocks of Sales Enablement framework.

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The Enablement Profession at a Crossroads

Mike Kunkle

In the ever-evolving landscape of business, the Sales Enablement profession has reached a pivotal crossroads. To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability.

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Sales Forecasting vs. Revenue Forecasting: Key Differences

Arpedio

Accurate sales forecasting and revenue forecasting are crucial components of this planning process, allowing businesses to project future financial performance and make informed decisions. While sales forecasting and revenue forecasting are often used interchangeably, they are not the same.

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The Sliding Scale of Sales Transformation

Mike Kunkle

Sales Transformation. I’ve been involved in sales transformations that were entirely focused on getting the best-possible performance out of the sales force (ranging from a 30 to 600 percent increase in sales), independent of retooling the rest of the organization. The Elements of Sales Force Effectiveness.

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Bad Data: What It Is & How to Better Visualize Sales Performance [+ Examples]

Hubspot Sales

Between developing a scalable sales process, collecting data, and helping your team sell, it can be hard to properly track your sales team's performance. However, bad data and reporting could result in fewer sales, a decrease in customer satisfaction, and poor decisions. So, how can you avoid this?

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Regularly Reviewing and Optimizing Your CRM System

Nutshell

A CRM is an essential business tool for making more sales and improving customer relationships. One way to ensure your CRM is performing as it should is to regularly review and optimize the system, solving issues that may arise along the way so your company realizes a high ROI on your CRM.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. This is a definite growth killer.

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