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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. This is leading many companies to accelerate their strategic account management journeys and transformations. Three Pillars of Success.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Here at AVI-SPL we established our GAM program to drive long-term value through strategic alignment with our most valued global clients. We invest in concrete, tangible actions that set us apart: Research : We performed primary research to understand where in the customer journey we could significantly impact the customer’s business.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex services include international and domestic express delivery, freight forwarding, integrated logistics and supply chain management, and e-commerce solutions. The company has grown into a global brand and a market-leading express delivery and logistics services provider to the Middle East and other emerging economies.

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What is Guided Selling?

Upland

Unlike traditional methods, where customers navigate the buying process independently, guided selling provides tailored recommendations and guidance throughout the customer journey. This approach simplifies decision-making, addresses customer concerns, and enhances overall satisfaction by presenting relevant product options and information.

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What is Buying Intent?

Upland

It drives individuals and organizations to explore, evaluate, and invest in a product or service. For any company to make the most out of its products, it is important to understand and grasp the essence of buying intent. Not only does it help with sales enablement, but it also helps craft better buyer journeys.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

We looked at case studies from professional services firms. The complexity of professional services firms adds to the strategy challenge. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services. Top-down or Bottom-Up Strategy?

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

Going beyond these three functions, there is an opportunity to align across other departments as well, in support of the customer-facing staff that serves buyers and customers. These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. The result?

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