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Managing Partners’ Forum Strategy Summit

Red Star Kim

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Developing a business plan was seen as a priority for those who were new in leadership roles in their firms as well as established leaders looking to drive development and growth (see delegate top takeaways below). Issues of recruitment are often linked to organisational culture, training and development and HR policies and procedures.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Survey respondents.

Marketing 130
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Leading & Sustaining a Hyper-Growth Company

Sales Gravy

This approach has not only propelled KaTom to new heights but has also cultivated a sense of ownership and pride among the employees. Building a Strong Culture Creating a culture where employees feel empowered to take initiative, innovate, and contribute to the company's success.

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

In its 12 th year – it obtains the opinions of around 100 CMOs from professional service firms. And efforts to increase differentiation – perhaps through brand initiatives and service/client experience improvement (to counteract fee pressures and margin erosion) – should also increase in response.

Marketing 130
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms.

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Workforce optimization: The ultimate guide for 2024

Zendesk

WFO intertwines performance data, emerging technologies, and coaching to help employees, departments, and businesses operate at peak performance. Businesses today walk on a tightrope when it comes to customer service and efficiency. This ensures they have the right amount of employees on call to deliver good customer service.