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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

History has shown us that when companies invest in their customer relationships during major downturns, the recovery period is faster and, ultimately, buyer relationships end up stronger than before. Here are five things you can do to get back to the fundamentals with your most strategic customers: . #1: Turning lemons into lemonade.

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Strategic Implementation

OnStrategyHQ

Implementing your strategic plan is key to ensuring your organization’s future growth and success. While strategy implementation is a critical follow-up for any new strategy or strategic plan, it poses significant challenges for many organizations. You have a current state analysis that articulates where you are today.

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Account-Based Selling – What it is and Why it Matters 

Upland

Today, the horizon of B2B selling looks different than it did even just a few years ago. The world has undergone several drastic revolutions in only a few years. Technological innovations, digitalization and workstyle evolutions that were being signaled years ago have today come to fruition.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Nowhere is this truer than with the commercial organization. It shifts the focus from “revenue enablement” (which – I’m sorry – is internal, seller- and company-centric) to the broader functions of the commercial organization, in a more buyer- and customer-centric paradigm. So, why care, or why read it? I’ve added the Product function.

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4-Phase Guide to the Strategic Planning Process

OnStrategyHQ

The Strategic Planning Process in 4 Steps To help you throughout our strategic planning framework, we have created a how-to guide on the basics of a strategic plan, which we will take you through step-by-step. A good strategic plan dictates “how” you travel the selected road. A strategic planning schedule is established.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. So here’s a book review: Influential internal communication by Jenni Field. Introduction. About the author. Aims of the book. The internal communications model.

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Account Planning: A Definitive Guide – 2023

Upland

In this definitive guide to account planning, we’ve compiled everything you need in order to understand the importance of account planning, what it is, and why a complete mindset shift is critical to success for any sales organization looking to grow and retain revenue in their key accounts in 2023 and beyond. .