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Ten insights on the future of SAM

Strategic Account Management Association

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. O’Leary’s advice: Projects with the best “story” will be funded and resourced first.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In the first post of this series , we discussed the importance of establishing a SAM Center of Excellence (COE) to enable the SAM journey’s evolution, sustainability and agility. By Dominique Côté, Founder and CEO, Cosawi Consulting. When done right, strategic account sponsorship begs to have a very different definition.

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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. The challenge is to visualize what that future will look like. What’s the value creation across our clients’ value chains and the ecosystems with which we’re involved?”

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. It is one of the most optimistic cliches known to man – and with good reason. The phrase tells us to have a positive mindset and look for the good when faced with a dire, and potentially devastating, turn of events.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Which, by the way, has always included more than typical “enablement,” especially with its focus on systems thinking. It shifts the focus from “revenue enablement” (which – I’m sorry – is internal, seller- and company-centric) to the broader functions of the commercial organization, in a more buyer- and customer-centric paradigm.

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Strategic Implementation

OnStrategyHQ

What is Strategic Implementation? Strategic implementation is the process that turns your strategy plan into real action. Master the art of bringing your strategy to life like a pro. Play Watch the video Is implementing strategy difficult? Nine out of 10 companies with strategic plans fail to implement them.

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Strategy case studies and more matrices

Red Star Kim

I am constantly looking out for new material and best practice to incorporate into my strategy workshops. Occasionally, I summarise the key ideas – so here are some items that caught my eye recently – Strategy case studies and more matrices. Dates for future strategy sessions at PM Forum.