Strategic Account Management Association

APRIL 22, 2021

By Neil Tumber , Relationship Manager , Advanced Services Grou. Advanced services are a key enabler of servitization strategies, which are often delivered in the more sophisticated stages of servitization. To explore how servitization can lead to greater value for you and your key accounts, contact Neil Tumber n.tumber@aston.ac.uk

Manufacturing 520

Manufacturing Co-Creation Suppliers Account Management 520

Strategic Account Management Association

FEBRUARY 3, 2022

But as a provider of a robust set of sales management and methodology capabilities , our teams work with some of the biggest sales organizations in the world. And second, while no one is immune to these challenges, the strategic account planning approaches that drive success today aren’t unique to any particular industry or business size.

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

Upland

MAY 4, 2023

How are sales teams meant to grow revenue in key accounts without a well-thought-out account planning strategy ? Do they need an account planning template in order to properly “attack” the revenue waiting within potential accounts? After all, account planning is an ongoing, iterative process.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Account Manager Tips

FEBRUARY 28, 2021

What skills do key account managers need? Key account management is a profession in demand. Key Account Managers are in demand by companies now more than ever. Enterprise Account Executive #6. Customer Success Manager #7. All this talk about the digital economy. I sure was.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Red Star Kim

JUNE 27, 2023

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

Leadership 130

Leadership Management Stakeholders Communication 130

KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. Defining Skills & Competencies. 3 Types of KAM-relevant Competencies.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

KAM With Passion

OCTOBER 7, 2020

The terms Account Management (AM) and Key Account Management (KAM) appear in a lot of business conversations and articles. Account Management: A necessity for all organisations. We define Account Management (AM) as the set of methods, processes and practices to manage existing customers.

Key Account Management 130

Key Account Management Account Management Management Account Planning 130

Arpedio

FEBRUARY 15, 2024

The session covers everything you need to know about empowering sales leaders, applying Account-Based Selling (ABS) technologies and AI in Salesforce ecosystems, and the crucial interplay between technology, trust, and the future of B2B interactions. AI enhances this understanding, enabling faster and more effective resource prioritization.

B2B 52

B2B Account Planning Facilitation Sales 52

Red Star Kim

JANUARY 5, 2023

I’ve summarised some of the main “back to basics” themes emerging from discussions: Referrer Management Strategies – Rationale and Challenges. Even more so when a firm is relatively small and has limited financial and expertise resources to support robust M&BD strategies. Observe the Pareto principle. Be efficient. Bring focus.

Management 130

Management Media Key Account Management Communication 130

Upland

OCTOBER 17, 2023

With AI, sellers can save valuable time and resources. Educate your leads using AI-generated content for product descriptions, blogs, and sales decks. How does AI help sales teams with account-based selling? Account-based selling ( ABS ) rallies your revenue team around strategic, high-value accounts. Probably not.

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. Let's talk!

Account Management 52

Account Management Management Client Relationships Account Planning 52

Upland

JANUARY 26, 2020

How are sales teams meant to grow revenue in key accounts with a well thought out account planning strategy? A higher growth rate should pique large enterprises’ interest when putting together their own long-term account planning strategy. But what do we mean when we say account planning? Communication.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Red Star Kim

FEBRUARY 8, 2024

I’ve summarised the key points here as a supplementary learning resource for the delegates. In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Arpedio

MARCH 6, 2024

Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. At its core, account management involves the strategic oversight and nurturing of client accounts, aiming to maximize their value and satisfaction.

Account Management 52

Account Management Management Prioritization Client Relationships 52

KAM With Passion

OCTOBER 27, 2020

Why a new blog on sales performance? Therefore, like these archaeologists, who have not been afraid to go against a dominant doctrine, the KAM WITH PASSION blog will invite its readers to change their perspective and take a broader view on sales performance. Second, Account Management , i.e. the management of existing customers.

B2B 130

B2B Co-Creation Account Management Key Account Management 130

KAM With Passion

MAY 27, 2021

When starting a new KAM/GAM Programme or revamping an existing one, Training is a topic that immediately draws attention as it is a key instrument to allow an organisation to execute on its KAM Strategy. Train the key people chartered to design the KAM Initiative (KAM Programme Director/Manager and team).

Key Account Management 130

Key Account Management Global Accounts Account Management Management 130

Arpedio

MARCH 5, 2024

In the intricate dance of business success, one partner often overlooked is account management. In this digital age where competition is fierce and customer expectations are soaring, the need for robust account management strategies has never been more pronounced.

Account Management 52

Account Management Management Client Relationships Prioritization 52

Planview

JANUARY 30, 2024

Pulling from the survey responses of 600 executives, the report uncovers five areas of concern — alignment, accountability, resources, agility, and culture — and a recommended action for each area. Effective change management is required for sustained success in delivering strategic initiatives. Let’s get started.

Stakeholders 52

Stakeholders Prioritization Government Leadership 52

Arpedio

FEBRUARY 2, 2024

8 Game-Changing Benefits of Account-Based Selling Explore ARPEDIO's Account-Based Selling Platform ← Back to blog In the world of sales, where personalization is paramount, it is almost impossible to overlook the significance of Account-Based Selling (ABS). Table of Contents 1.

Account Planning 52

Account Planning Account Management Facilitation Stakeholders 52

Account Manager Tips

OCTOBER 18, 2022

I've created a Telegram channel to keep you updated whenever there's a new podcast, webinar, blog post or YouTube video. A blog post and video to help you understand clients. It covers question types, styles, and specific things to ask about your client's organisation, targets, industry, supplier management, and what they think of you.

Key Account Management 130

Key Account Management Suppliers Account Management Construction 130

Account Manager Tips

OCTOBER 12, 2022

I've created a Telegram channel to keep you updated whenever there's a new podcast, webinar, blog post or YouTube video. A blog post and video to help you understand clients. It covers question types, styles, and specific things to ask about your client's organisation, targets, industry, supplier management, and what they think of you.

Key Account Management 130

Key Account Management Suppliers Account Management Management 130

Account Manager Tips

APRIL 11, 2022

It talked about the fact that consultants who bounce in an out of the client relationship have more status and impact than account managers that deal with the client daily. "A That way your contact can forward it on your behalf and not write it themselves + Share useful resources. The Key Account Manager's Spotify Playlist.

Account Management 130

Account Management Key Account Management Client Relationships Innovation 130

Mike Kunkle

AUGUST 30, 2023

Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. This has caused some in the profession to almost lobby against being held accountable, citing that there is only so much they can do. It’s a classic case of influence without authority.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Arpedio

APRIL 25, 2023

5 Key Steps to Get Started with Account-Based Selling ← Back to blog Are you tired of chasing down individual leads and only closing small deals? Account-based selling has gained significant recognition from renowned sources like Gartner and Forrester for a reason. Superior together.

Account Planning 52

Account Planning B2B Stakeholders Prioritization 52

Arpedio

OCTOBER 11, 2021

Key Account Manager or Strategic Ecosystem Leader? Key Account Manager or Strategic Ecosystem Leader? ? Back to blog. On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. October 11, 2021. October 11, 2021.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Arpedio

OCTOBER 17, 2023

Account management software tools Account Management Software ← Back to blog Account management software solutions have transformed the way businesses handle their account planning and client interactions. These powerful tools offer a centralized platform that simplifies a wide range of tasks.

Account Management 52

Account Management Software Software Management 52

Clarity Engagement Solutions

MAY 10, 2022

It also allows companies to transition from tactical selling to strategic account management , giving a scalable, professional B2B account approach while enabling companies to continue driving short-term revenue goals. It will help develop a consistent account approach across the organisation. ? Discovery. 3.

Account Management 91

Account Management Healthcare Stakeholders Decision-making 91

Arpedio

OCTOBER 10, 2023

Creating personalized content for Account-Based Selling ← Back to blog There’s no way around it. Account-Based Selling (ABS) has emerged as a powerful strategy. In this blog post, we’ll delve into the significance of personalization within ABS.

Decision-making 52

Decision-making Account Planning Marketing Stakeholders 52

Arpedio

MAY 10, 2023

Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key Account Management (KAM) comes in. What is Key Account Management?

Key Account Management 52

Key Account Management Account Management Management Profitability 52

Arpedio

APRIL 11, 2024

In this blog post, we’ll explore the transformative potential of AI in sales, highlighting its importance and the myriad benefits it offers to businesses seeking to stay competitive in today’s digital era. AI for sales represents a paradigm shift in how businesses approach customer acquisition and relationship management.

Artificial Intelligence 52

Artificial Intelligence Prioritization Sales Innovation 52

Arpedio

APRIL 27, 2023

From Strategy to Execution with Sales Enablement ← Back to blog In this blog post, we’ll explore what sales enablement is, why it’s relevant for sales professionals, and how sales enablement software can help to support your sales team. What key features should my sales enablement software include?

Sales 52

Sales Software Software Sales Training 52

Arpedio

AUGUST 22, 2023

Key account management best practices ← Back to blog In today’s competitive landscape, effectively managing key accounts is not just a strategy: It’s a necessity. The rationale behind this strategy is clear: These key accounts hold a distinct importance for your company.

Key Account Management 52

Key Account Management Account Management Management Onboarding 52

OnStrategyHQ

APRIL 24, 2023

As your organization begins to sketch out what your strategic plan might look like, it’s likely to come to your attention that you’ll need to gain consensus around what your key performance indicators will be and how they will impact your organization. Today’s whiteboard video is on key performance indicators, or KPIs for short.

Profitability 105

Profitability Publishing CRM Insurance 105

Mike Kunkle

AUGUST 8, 2023

Let’s dive into the key barriers that often hinder sales leaders from reaching the full potential for their sales forces and explore strategies to break through these limitations. Define key performance indicators (KPIs) that directly correlate with revenue growth and focus relentlessly on improving them.

Sales 188

Sales Prioritization Innovation Leadership 188

Arpedio

DECEMBER 19, 2023

Account-Based Selling Strategy: Key Takeaways Explore the ARPEDIO platform ← Back to blog What exactly is an Account-Based Selling Strategy? In this comprehensive guide, we delve into the nuts and bolts of Account-Based Selling, a strategy that has revolutionized the sales process for countless businesses.

Decision-making 52

Decision-making Account Planning CRM Marketing 52

Red Star Kim

JULY 11, 2022

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. UK and offshore law firms, barristers’ chambers and accountancy firms were represented.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Arpedio

OCTOBER 20, 2023

Understanding the power of a stakeholder matrix – A comprehensive guide Relationship Mapping Software ← Back to blog In the dynamic landscape of account management, understanding your clients’ needs, expectations, and concerns is paramount to building lasting and mutually beneficial relationships. Let's talk!

Stakeholders 52

Stakeholders Account Management Client Relationships Decision-making 52