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How to Reinforce Sales Training to Maximize Your ROI

Brooks Group

A sales training initiative can be one of the most impactful things you can do to improve your organization’s success. The question is, will the training program result in permanent behavior change and lasting sales performance improvement, or will it be a “flavor of the month” that your sales team abandons a few weeks after the experience?

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Highly Effective Prospecting Techniques for Your Sales Team

Brooks Group

In sales, it means staying focused. In the race to finish the quarter strong, prospecting often gets put on the back burner while sales professionals work on closing open opportunities. But your sales team needs to be able to do both: fill the pipeline with highly qualified prospects and keep deals moving. But it’s tough.

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Sales Metrics: Are You Measuring Too Much?

Brooks Group

This is especially true for sales performance. Tracking key sales metrics and knowing how to influence them is critical. Leading and lagging indicators reveal how well your team is navigating the complex B2B sales cycle. Core sales metrics are important to the strategic goals of an organization. This is great, right?

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4 Ways to Ensure Your Sales Kickoff Meeting Drives Results

Brooks Group

There’s a good chance you’re in planning mode for your annual sales kickoff. Organizations sink huge amounts of time and money into this annual event aimed at aligning teams to boost sales performance in the upcoming year. But are you getting the value and improving sales performance enough to justify your investment?

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10 Ways to Help Your Sales Team Use a Value-Based Selling Approach

Brooks Group

In the absence of value-added components, the sale of virtually any offering depends on the bottom line. This post shows how sales professionals can differentiate themselves and your company by building value in the eyes of your prospects and customers. But both of these 100-plus-year-old brands have built passionate fanbases.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale. But with the right skills and tactics, sales leaders can equip their teams to overcome challenges and win these deals. Finance, operations, and management, oh my!

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Building a Successful Sales Strategy: 4 Key Action Steps

Brooks Group

A sales strategy is the answer to a simple question: ‘Why am I doing the things I’m doing?’ In sales, your goal may be to own a certain share of the market. To do that, the company needs to win a set percent of deals in the sales pipeline. Your sales strategy is a long-range plan for reaching your goal.