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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. I do have a video on this topic, from my newsletter, Sales Enablement Straight Talk , as an additional resource. This is why Buyer Acumen is the first block in the Building Blocks of Sales Enablement framework.

Sales 258
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Understanding Sales Process, Methodology, and Competencies

Mike Kunkle

Sales process, sales methodology, and sales competencies are all important and related aspects of sales effectiveness. Because getting these right, having them support each other, and fostering adoption and mastery, improves revenue plan attainment, individual rep quota attainment rates, and win rates.

Sales 217
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Sales Process vs. Sales Methodology: What’s the Difference?

Upland

I’ve lost count of how many times I’ve heard sales and revenue leaders use the terms, “sales process” and “sales methodology” interchangeably and incorrectly. What is a sales process? A sales process is a flow, and it is usually brand-free. A goal of reducing cycle time and increasing win rate.

Sales 195
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Sales and Emotional Intelligence: How to Hire Your Next Top Performer

Brooks Group

Sales and emotional intelligence go together like skiing and snow. Yet many sales leaders focus on building their team’s hard skills and neglect sales emotional intelligence or “ soft skills.” But developing emotional intelligence in sales matters. You can’t do the first well if you don’t have the second.

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Sales Discovery Questions: Best Practices of Successful Sales Teams

Brooks Group

A powerful lever to improve your team’s sales performance could be hiding in plain sight: sales discovery questions. Asking effective sales questions correlates with success, according to new research : 51% of successful sales teams are effective at sales discovery and questioning.

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What is Socratic questioning? (Questioning skills)

Red Star Kim

Questioning skills). This article on Socratic questioning follows an earlier and longer post on questioning skills Why are questions so important? This article on Socratic questioning follows an earlier and longer post on questioning skills Why are questions so important? Questioning skills) (kimtasso.com) Who was Socrates?

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

“As in other studies we’ve done, this year’s enablement study found that sales process and sales methodology adoption rates above 75% resulted in above-average gains for revenue plan attainment, quota attainment, and win rates, with a big boost at adoption rates greater than 90%.” increase in revenue plan attainment 17.1%

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