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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue.

Sales 258
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A Guide to Sales Enablement AIĀ 

Upland

Its many evolutions and the powerful AI of today make it an irresistible tool to many. And now, savvy sales leaders are using generative AI , too. AI is streamlining workflows, increasing productivity, and helping sellers close bigger, better deals faster. All you need is the right sales enablement AI tool.

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4 Ways to Make Sales Enablement Actually Helpful for Reps

Hubspot Sales

According to more than 2,000 B2B sales reps, internal complexity causes 20% of stalled and lost deals. Itā€™s the way work makes them feel, how engaged they are as a result, and the real cost of bad experiences. Clearly, if my company cared at all, they wouldnā€™t make it so hard to get the help I badly need!ā€.

Sales 107
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Unleash Your Sales Potential: How AI Can Boost ProductivityĀ Ā 

Upland

According to a recent and comprehensive study conducted by HubSpot, a staggering 70% of sales professionals agree that AI tools will make them more productive at work ā€” enabling them to work smarter, faster, and more efficiently than ever before. Sales AI is exciting, and also a little terrifying.

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The Definitive Guide to the Top 4 Sales Enablement Metrics

Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point. This guide will help you stay data-driven while avoiding data overload by focusing on four categories: Sales enablement. Sales effectiveness. Sales readiness. Sales engagement.

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Sales Process vs. Sales Methodology: Whatā€™s the Difference?

Upland

Iā€™ve lost count of how many times Iā€™ve heard sales and revenue leaders use the terms, ā€œsales processā€ and ā€œsales methodologyā€ interchangeably and incorrectly. What is a sales process? A sales process is a flow, and it is usually brand-free.

Sales 195
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Enablement is Hard. Do It Anyway.

Mike Kunkle

The goal of ā€œenablement,ā€ whichever term you use for it (sales, revenue, buyer, buying, performance, other) is ultimately to improve organizational performance. Therefore, enablement is hard work. Iā€™ve written about this challenge before in this post, There Are Limits to What Sales Enablement Can Fix. Letā€™s dig in.