target-market Sales Related Topics 
Sales Outcomes
FEBRUARY 5, 2024
Effectively targeting and pursuing segments of customers or prospects is foundational to salesperson and sales organization success. Marketing typically initiates the targeting effort by providing a technicolor view of the best customers or prospects where sales should focus their time.
PartnerTap
JUNE 1, 2023
Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. Now partner marketers can reap the amazing revenue growth opportunity that ABM gives us. Why is that?
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The Center for Sales Strategy
APRIL 8, 2021
Vertical targeting is one of the most effective ways to capture a focused, intent-driven audience. You can use specific messaging tailored for that segment and curate the content to cater to your target market’s unique needs and interests.
Sales Management Plus -- SMP
DECEMBER 12, 2022
As the owner or operator of a wholesale distribution business, you’re always looking for new and innovative ways to increase sales and grow your business. Traditional marketing methods can be costly and time-consuming, but targeted marketing can be a cost-effective way to reach new customers and grow your business.
Advertiser: ZoomInfo
Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company.
Red Star Kim
FEBRUARY 8, 2024
At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms. The second question is “ Where will we play?”.
Sales Management Plus -- SMP
DECEMBER 6, 2022
While still important, traditional marketing methods in distribution such as printed flyers, branded calendars and directory ads are no longer as effective as they used to be. As a result, distributors must change their approach to marketing if they want to stay relevant and attract new customers.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Without it, you can’t find and reach your target accounts. And yet only 43% of marketers are completely satisfied with the quality of their data. Data is the fuel that powers your ABM engine.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.
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If we've learned anything over the last two years, it’s that if your sales team is not actively developing skills you are falling behind. 40% of businesses missed their revenue targets last year. It’s as if the market skipped a beat and you’re left to play catch up. Only 24% of salespeople hit their quota.
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Teams of all sizes can utilize buyer intent data to more effectively identify where prospects are on their purchase journey, and thus adapt marketing messaging and sales pitches to align with those specific interest signals collected. How intent data is effectively collected (And what to be wary of). 5 effective intent data use cases.
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