Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms. The second question is “ Where will we play?”.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

NOVEMBER 1, 2023

At the recent PM Forum workshop on “Selling processes and sales skills for marketing and business development professionals” we focused on sales and selling challenges in professional services. Selling challenges in professional services: Sales processes and skills. Their fee-earners are often in the same boat.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Nutshell

AUGUST 28, 2023

Creating a structured sales process is one of the most effective ways to boost your sales teams’ efficiency and results. With a formal sales process in place, your sales team has a framework to follow, and it’s much easier to stay on the same page, track results, and onboard new team members.

Decision-making 118

Decision-making Sales Negotiation Advertising 118

Nutshell

MARCH 28, 2024

As a startup, having a well-running sales pipeline is vital to facilitate sales actions and help your team close deals faster. Read on to learn more about the importance of sales pipelines for your business and how to manage a sales pipeline for your startup. What is a sales pipeline?

Management 71

Management Prioritization CRM Sales 71

Hubspot Sales

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. The power in the buying and selling process has shifted from the seller to the buyer. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. What is inbound sales?

Sales 139

Sales Decision-making Healthcare Value Proposition 139

Brooks Group

DECEMBER 20, 2023

In the dynamic world of sales, where every decision can make or break a deal, harnessing the power of data is critical. As a sales leader or sales manager, your ability to navigate the complex terrain of market trends, team performance, and individual contributions hinges on a crucial tool—sales metrics.

Sales 92

Sales Decision-making Sales Training Sales Management 92

Hubspot Sales

JANUARY 5, 2023

The software buyer's journey has shifted dramatically over the past few years. As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. Buyers have an abundance to pick and choose from.". In 2022, many buyers don't trust sales.

Stakeholders 111

Stakeholders Software Software Decision-making 111

ACT

APRIL 25, 2024

You’re taking a break for lunch in the middle of a busy workday and open your inbox, only to find two new sales emails from unknown senders. The first one starts with a run-of-the-mill promotional sales pitch. That’s what adding personalisation to your sales outreach efforts can do. The answer is personalisation.

Sales 52

Sales Decision-making Media CRM 52

Hubspot Sales

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you.

Software 120

Software Software Sales Meetings 120

Arpedio

JANUARY 3, 2024

Understanding the difference between a sales pipeline and a sales funnel is crucial for effectively managing and optimizing your sales process. While both are essential components of a successful sales strategy, they serve distinct purposes and have significant differences in how they operate. What is a Sales Pipeline?

Acquisition 52

Acquisition Sales Prioritization Decision-making 52

Hubspot Sales

OCTOBER 11, 2022

Understanding the nature of the buyer's journey is central to conducting sound marketing and sales efforts. What the Buyer's Journey Looks Like for Consumers in 2022. Modern buyer's journey's awareness stage mostly revolves around digital media — particularly among consumers aged 18 to 24.

Internet 115

Internet Retail Media Decision-making 115

Brooks Group

APRIL 25, 2024

You’ve got to keep plugging when you work in sales. But the most successful sales professionals understand the value of cultivating long-term relationships with their customers. Your customer service team and your sales team both serve the same purpose: to support customers and improve the bottom line.

Customer Success 52

Customer Success Supply Chain Sales Sales Training 52

PartnerTap

JANUARY 17, 2024

As I mentioned in Sales Is Broken Part 1 , traditional B2B sales is broken. Most sales reps didn’t hit their quota in 2023 and sales leaders were uniformly thrashed for failing to hit their targets. But there’s a more fundamental change causing the quota shortfall: buyers no longer want to talk with sales reps.

Procurement 59

Procurement Suppliers Sales B2B 59

Hubspot Sales

NOVEMBER 16, 2023

Her talk was on customer connection in the new era — how information has transformed into intelligence, and how this intelligence is what allows you to connect with your customers. This is what I’ve been saying for a large part of my career, and why I enthusiastically took on the role of Strategy & Evangelism at nearbound.com.

CRM 82

CRM B2B Decision-making Business Growth 82

Hubspot Sales

JANUARY 9, 2024

The art of door-to-door sales is timeless — even during the rise of modern sales strategies. There’s no two ways about it: D2D sales can be tricky. So, if you can master the art of door-to-door sales, the juice is worth the squeeze on the income front. Table of Contents What is door-to-door sales?

Sales 103

Sales Decision-making Meetings Insurance 103

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds. The result?

Marketing 106

Marketing Sales Decision-making Prioritization 106

Zendesk

APRIL 18, 2023

Every business wants to understand what makes buyers come and what makes them go. Customer journey mapping is a simple yet powerful way to gain those insights. A customer journey map frames customer behavior as a story, providing a visual overview of the experiences consumers go through when interacting with a company.

Customer Experience 98

Customer Experience Advertising Media Brainstorming 98

Brooks Group

FEBRUARY 12, 2024

When engaging new prospects is tougher than ever, sales organizations know cross-selling and upselling are two effective tactics to increase revenue. Yet many sales professionals overlook these opportunities, either preferring to stay in “hunter” mode or because they lack the sales training , skills, and coaching to get it done.

Sales Training 74

Sales Training Sales Account Management Profitability 74

Nutshell

MARCH 15, 2024

Qualifying leads before sending them through to your sales team lets you learn more about your prospects and build deeper connections with them, which often results in more deals. Table of Contents What does lead nurturing mean? The prospect may have shown interest, which means they’ve entered your sales funnel as a lead.

CRM 71

CRM Software Software Communication 71

SmartKarrot

MAY 25, 2021

The journey of the buyer or customer to use a product is referred to as buyer’s journey and customer journey. The buyer’s journey is similar to the customer’s journey. The buyer’s journey is the process buyers go through to evaluate, learn, and purchase a new service or product.

Value Proposition 10

Value Proposition Decision-making Media Customer Experience 10

Hubspot Sales

MAY 20, 2022

The demand for sales roles only keeps growing. According to research published by HireDNA, sales roles shot up by 65% in 2021, totaling around 700,000 positions in the US alone. READY TO START A CAREER IN SALES? READY TO START A CAREER IN SALES? Be a Certified Professional HubSpot Sales Representative.

Sales 121

Sales Client Relationships Publishing Management 121

Hubspot Sales

OCTOBER 4, 2023

When I think of sales, I picture friendly handshakes, lively chatter, and the spark of human connection. Here, I spoke with top sales leaders to learn how to AI to better understand your prospects, lead more effective conversations, and drive more results. AI can measure buyer intent and motivation.

Communication 103

Communication B2B Artificial Intelligence Sales 103

Arpedio

DECEMBER 20, 2023

As a savvy sales professional, you’re constantly on the lookout for ways to optimize your pipeline and drive revenue growth. One highly effective tool for achieving this goal is SQL ( Sales Qualified Lead ), which allows you to focus your efforts on the leads that are most likely to convert into paying customers.

Sales 52

Sales Prioritization Decision-making Communication 52

Nutshell

DECEMBER 21, 2022

If you’ve been keeping up with marketing trends, you may have noticed a shift in the way sales organizations measure their progress in finding and converting leads. Marketing and sales executives are losing interest in the traditional notion of the sales funnel as the concept of one-to-one marketing takes hold.

Sales 62

Sales Advertising Decision-making Customer Experience 62

Insightly

JANUARY 25, 2024

What are some key new years resolutions for sales people in 2024? As the year kicks off, what should sales people focus on to improve their craft and maximize their results? Insightly CMO Chip House tackled this topic in a recent webinar with sales consultant and keynote speaker Jen Allen-Knuth.

Sales 52

Sales CRM B2B Decision-making 52

PartnerTap

FEBRUARY 12, 2024

2024 is the year companies admit the old sales playbook is broken and invest in sales transformation. Buyers have changed how they buy products and services for their companies and deal dynamics are exponentially more complex. Companies that don’t modernize their sales playbooks won’t survive.

Sales 52

Sales Decision-making B2B Suppliers 52

Hubspot Sales

SEPTEMBER 11, 2023

However, the pressure associated with a traditional closing approach can be daunting, especially for new sales representatives. What’s a tried-and-true way to get there? Introduce your closing strategy in the first sales meeting. This not only adds clarity for the buyer but also demonstrates your commitment to transparency.

Meetings 112

Meetings Decision-making Software Software 112

Hubspot Sales

NOVEMBER 28, 2023

No one knows what it’s like to work in sales better than those in the trenches of the day-to-day — salespeople trying to hit their numbers while battling the ups and downs of the job. If you’re thinking about a career in sales, you probably want to hear the cold, hard truths about sales and what it entails.

Negotiation 104

Negotiation Sales Leadership CRM 104

Showpad

DECEMBER 12, 2023

Leading sales enablement initiatives effectively in a turbulent world is not an easy task Staying relevant and ensuring a steady flow of revenue are key challenges for every business these days. Let me ask you this: Have you derived your sales enablement initiative directly from the business goals? business case)?

Sales 52

Sales Onboarding Communication Negotiation 52

The Center for Sales Strategy

SEPTEMBER 2, 2020

Before we get into the how to use a Sales Playbook , let’s make sure we’re all on the same page when it comes to answering what is a Sales Playbook. In its simplest terms, a Sales Playbook is a key piece to a winning sales enablement strategy that outlines your sales process and aligns it with the buyer’s journey.

Sales 101

Sales 101

Showpad

FEBRUARY 16, 2024

Sellers are the closest to your buyers. They are the ones who speak to buyers daily, and have the greatest understanding of what resonates with buyers and what doesn’t. Yet marketing often overlooks the positioning on how the product transforms buyers’ lives. How to get sellers to buy your messaging.

Marketing 52

Marketing Sales Leadership Leadership Sales 52

Scovel

MAY 4, 2021

Do you want to build out a method with which you will be able to determine the number or customers or the possible revenue that is sitting at multiple stages of your sales cycle. This is where the sales funnel comes into the picture. Let’s get to the point ‘What is a Sales Funnel Anyway?’. This blog is for you!!

Negotiation 98

Negotiation Sales Decision-making Profitability 98

Hubspot Sales

JANUARY 17, 2024

Still, there's no denying that the rise of self-service has challenged sales professionals to redefine their value proposition. Moreover, they can influence purchasing decisions by increasing the confidence of their buyers. Luckily for me, the Internet exists, and I can do quite a bit of research on my own.

Value Proposition 91

Value Proposition Decision-making Sales Internet 91