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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon. At the same time the advantages of virtual selling are rising to the fore, so too are its challenges and limitations, as seen in Figure 2.

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The Enablement Profession at a Crossroads

Mike Kunkle

In the ever-evolving landscape of business, the Sales Enablement profession has reached a pivotal crossroads. To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. So, the SAM is critical to connecting the customer with the expertise inside the seller’s organization. Michael Thomas is the founder of Magnetic Services. Three Recurring Issues for SAMs.

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Three Ways to Build a World-Class Customer Experience

Miller Heiman Group

That means sellers have to work harder than ever to attract buyers and convince them to purchase—not just once but in perpetuity. To forge these lasting customer relationships, sellers must create a world-class sales system that consists of three components: customer engagement, performance support and sales enablement.

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How to Show the Impact and ROI of Marketing Content

Showpad

Marketing leaders must be able to explain the benefit of the content being produced, how it supports the sales team and how it’s impacting the company’s total revenue. Marketing leaders must be able to explain the benefit of the content being produced, how it supports the sales team and how it’s impacting the company’s total revenue.

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How to Resize and Retool Your Sales Force

Mike Kunkle

While I personally believe this is a time when well-managed, profitable firms should double-down on investing in their employees to gain competitive advantage in difficult times (I wrote about this recently on LinkedIn, as well ), I know that may not be possible for everyone. This is a post I never wanted to write.

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The Three Waves of Sales Enablement

Corporate Visions

The post The Three Waves of Sales Enablement by Tim Riesterer appeared first on Corporate Visions. You can think of training and enablement programs as similar waves along a continuum. The first wave in training and enablement is represented by traditional Learning Paths , the original development programs.

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