The Secret to Selling SaaS – Value vs. Product
Upland
MAY 3, 2023
When it comes to selling SaaS, conversations with customers often begin with this question: “So what is it that you sell, exactly?” It’s even more common if your products have that ethereal, shape-shifting quality of a cloud service or app. Customers are far savvier about what they want and where they can get it.
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