Hubspot Sales

JANUARY 7, 2024

Do we need an executive sponsor?” In B2B sales, an executive sponsor is a high-level employee on the seller’s side who can provide guidance, expertise, or education to buyers. I’ve offered an executive sponsor to prospects hundreds of times — but I have only been called on to deliver one once or twice.

Sales 121

Sales Decision-making Onboarding Communication 121

Peter Simoons

MARCH 22, 2021

That means your top management needs to support the partnership and you want to ensure that you have the support of an executive sponsor. This executive sponsor will have a role towards his counterpart in the partner organization, with whom they will need to build a relationship and trust, and find a way to work together.

Publishing 98

Publishing Organization Management 98

Peter Simoons

NOVEMBER 5, 2023

Some may even blur the lines between leadership and management, perceiving the executive sponsor as the alliance leader. For an alliance to prosper, executive sponsors from both organisations occupying similar positions or roles, must cultivate a robust relationship. Their collaboration and the trust they build are pivotal.

Leadership 52

Leadership Stakeholders Management 52

Customer Think

APRIL 11, 2023

When creating and designing a customer advisory board (CAB) initiative, one aspect that tends to get overlooked or undervalued by CAB managers and executive sponsors is the creation of the program theme.

Management 103

Management 103

The Chapman Group

NOVEMBER 9, 2020

The answer is simple – establish (offer up) a Peer-to-Peer relationship/meeting with your Executive Sponsor. Every named strategic account that has a strategic account manager must have an Executive Sponsor assigned to that team. Finally – the third key is to be relevant.

Account Management 148

Account Management Value Proposition Suppliers Meetings 148

Strategic Account Management Association

FEBRUARY 3, 2022

Getting in front of people with the right titles and selectively tapping executive sponsors is important, but on its own it’s not enough to penetrate an account in a meaningful way. These are usually surfaced in conversations, then validated by an executive sponsor. What pressures do they face?

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

SmartKarrot

JUNE 28, 2022

Executive sponsors are generally C-Suite level executives , vice presidents, or high-ranking professionals. Executive sponsors in the B2B business need to be involved in QBRs. Executive sponsors will help a lot at the time of renewal. Questions executive sponsors will have at the time of QBRs. Your QBRs must be effective.

Customer Success 10

Customer Success Value Proposition Meetings B2B 10

Strategic Account Management Association

AUGUST 6, 2021

The program was sponsored by the CEO of Aramex, who created the role of chief commercial officer to drive the required change with the support of the whole C-suite in close cooperation and partnership with the leadership of the regions. Garnering Executive and External Support.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

KAM With Passion

MARCH 28, 2022

Typical roles are the sponsor, the decision-maker, evaluators (experts), users (quite often from various teams), procurement, gatekeeper (with various interpretations of what this means). The Global Sales VP is the sponsor of the project without being directly involved in the decision.

Procurement 130

Procurement Stakeholders CRM Government 130

Zendesk

AUGUST 26, 2021

Men should also consider sponsoring people who don’t “look like them.”. It’s tempting to think about sponsoring people who look just like you because it’s most comfortable,” Huang noted. But it’s really sponsoring people who are not like you that will help make a difference.

Leadership 98

Leadership Negotiation Meetings Organization 98

Brooks Group

APRIL 9, 2024

Decision Sponsors Decision sponsors are advocates for your solution within the buying committee, championing its merits and benefits to their peers and superiors. Procurement managers : Professionals tasked with managing the procurement process, negotiating contracts, and ensuring compliance with organizational policies.

Value Proposition 93

Value Proposition Procurement Decision-making Stakeholders 93

Red Star Kim

AUGUST 11, 2022

Change management roles and responsibilities – change management practitioner, change management team, change management lead, sponsors and change agents. Identify sponsors accountable for change. Organisational change and individual change. Organizational alignment and change management. Define the change. Assess the change impact.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Zendesk

OCTOBER 24, 2023

To explore how advances in technology will and already are changing the way that customers interact with businesses, Economist Impact convened a roundtable discussion, sponsored by Zendesk on “Transforming customer service: the impact of AI.” But these technologies also carry risks.

Artificial Intelligence 69

Artificial Intelligence 69

Cosawi

DECEMBER 28, 2021

Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical to leverage the role as an accelerator and create executive accountability within the account team. I remember being an executive sponsor myself in the corporate environment. Clearly defining the executive sponsor role .

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Customer Think

MARCH 15, 2023

From state-sponsored Chinese hackers targeting telecom operators to the breach of a major Russian bank, cyberattacks continue to impact the world in new ways. These examples come from just the past month or so, but looking at any time over the past decade will tell a similar story.

Customer Experience 60

Customer Experience Banking Management 60

Miller Heiman Group

FEBRUARY 28, 2019

Engage The Anti-Sponsor. Uncovering the Anti-Sponsor can be a challenge. Sometimes, the Anti-Sponsor may not voice their opposition to a sales rep directly or they may not be explicitly negative about a solution in discussions with others in their organization. Seek to understand their concerns.

Stakeholders 106

Stakeholders Procurement Decision-making Organization 106

Planview

OCTOBER 10, 2021

a project sponsor should not expect daily updates if the agreed-upon communication plan establishes that they will receive weekly updates). Internal project team, PMO, and project sponsor. Internal project team, PMO, and project sponsor. Internal project team, PMO, and project sponsor.   Project manager. Task update.

Communication 52

Communication Management Stakeholders Software 52

Customer Think

OCTOBER 5, 2021

The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The findings of the August 2021 edition of The CMO Survey were published last month.

B2B 73

B2B Publishing Marketing Digitalization 73

Customer Think

JULY 27, 2021

Many B2B companies are conducting or sponsor. Research surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer marketing technologies and various kinds of marketing-related services.

B2B 75

B2B Marketing Digitalization 75

Vantage Partners

NOVEMBER 17, 2020

Vantage Partners was proud to be the premier sponsor for Cambridge HealthTech Institute’s (CHI) 2020 Strategic Alliance Management Congress. While we all wish we could be together in person, we wanted to extend kudos to the organizers at CHI for putting on an engaging and thought-provoking virtual event.

Management 83

Management Organization 83

Zendesk

AUGUST 19, 2022

Sponsor a Ukrainian seeking refuge. Under the Uniting for Ukraine program, Ukrainians need to find a sponsor to enter the United States with humanitarian parole. to launch Welcome Connect , a tool that bridges this gap and empowers Americans to sponsor families seeking refuge.

Digitalization 52

Digitalization Organization Communication Software 52

LinkedFusion

AUGUST 1, 2023

1) Direct Messages 2) Open Profile Messages 3) LinkedIn Inmail 4) LinkedIn Group Messages 5) Sponsored LinkedIn Messages 1) Direct Messages The feature of direct messages enables you to reach out directly to your prospect. LinkedIn controls the number of time sponsored messages can be sent on LinkedIn in a short period of time.

B2B 52

B2B Communication Marketing Sales 52

Red Star Kim

NOVEMBER 2, 2022

Identify sponsors, champions, influencers and ambassadors – and brief team leaders so that communications cascade effectively. Some firms have regular surveys of their employees and you may be able to piggyback on those for your change project. Adapt your approach to different personalities and their motivations.

Communication 130

Communication Management Stakeholders Emotional Intelligence 130

Miller Heiman Group

APRIL 9, 2019

Find a Coach (and Identify the Anti-Sponsor). Other stakeholders will deliberately work against you, which we call your Anti-Sponsor. Your Coach is the individual you can rely on to help you navigate your Field of Play, identify decision-making styles of executives and reveal the concerns of your Anti-Sponsor.

Stakeholders 92

Stakeholders Value Proposition Decision-making Account Management 92

Account Manager Tips

AUGUST 31, 2022

Find executive sponsors to gain support for your ideas. Explain to your client how your solution positively impacts business unit (cost centre level) departmental factors (functional level) corporate factors (organizational level) Find executive sponsors and gain their support for your ideas. Create a sales value chain.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Hubspot Sales

JANUARY 18, 2021

Therefore, enlisting the help of a sponsor is an approach worth considering. As opposed to a mentor, a sponsor is an avowed supporter willing to use his or her connections and political capital to help advance your career. That can get tiring and exhausting, and it’s not the job you’ve been paid to do.

Sales 125

Sales Sales Leadership Leadership Client Relationships 125

Vantage Partners

OCTOBER 27, 2020

We are delighted to continue to be a sponsor of the conference and to have the opportunity to lead a couple of sessions during the event.

Digitalization 83

Digitalization Organization 83

SBI Growth

AUGUST 21, 2013

Introducing, LinkedIn Sponsored Updates. At the end, I’ll provide a tool to help your team leverage LinkedIn sponsored updates. What are LinkedIn Sponsored Updates? Sponsored Updates are company page updates delivered to the newsfeeds of those not connected yet. Sponsored Update Targeting – Match Made in Heaven.

B2B 129

B2B Advertising Marketing Software 129

Customer Think

OCTOBER 5, 2021

These generally have the tag “sponsored post” One media channel that can make use of effective marketing is email send-outs. Today, there are many types of paid ads placed in digital spaces. You will see paid ads on Google search results and social media channels.

Media 56

Media Digitalization Marketing 56

Showpad

JULY 7, 2020

Vertical alignment is about the adjustment of enablement to the customer, the business strategy, other strategic initiatives and executive stakeholders and sponsors. . Vertical alignment has three facets of alignment: to the customer, to the strategy and other strategic initiatives and to senior executive stakeholders and sponsors. .

Digital Transformation 137

Digital Transformation Stakeholders Sales CRM 137

SBI Growth

JULY 15, 2013

They range from “anti-sponsor” to “partner/ally.”. Anti-Sponsor. But if approached correctly, an Anti-Sponsor can become your best Partner/Ally. They are closely aligned with Anti-Sponsor thinking. But frequently they follow the decisions of the Anti-sponsor. They typically work against you. They can’t be ignored.

CRM 123

CRM Leadership Management Sales 123

Envisio

APRIL 5, 2024

Join us for an off-site networking happy hour sponsored by Envisio. Envisio Off-Site Happy Hour When: Tuesday, April 9, 5:00 PM – 7:00 PM EDT Where: Top Shelf Sports Lounge, 401 E Jackson St #101, Tampa, FL 33602 But wait, there’s more!

Government 96

Government Innovation e-Learning Brainstorming 96

Peter Simoons

MARCH 24, 2024

You do get some sort of executive support from the powers that be, but not exactly the type of support you want especially if we refer to executive sponsors. Then, when they come back into the office, you as the Alliance Manager are assigned the task to make it work. Worst of all: many of these ad-hoc executive alliances are destined to fail!

Value Proposition 52

Value Proposition Management Meetings 52

Showpad

JANUARY 25, 2021

My recommendation is to pick one that works with your executive sponsors.”. Russell suggests that as you spend time with these sponsors, see how they communicate and what’s easiest for them. Your charter sponsor. While building your charter, consider your executive sponsor. Do we want a Word template or Sheets or Slides?

Sales 52

Sales Stakeholders Construction Acquisition 52

Farland Group

JULY 11, 2022

It is also ok if you decide that some ideas raised during a meeting just won’t be acted upon if they don’t align to core strategies of the council sponsor company. Council members share that one of the benefits of being part of a council is providing advice and guidance to the sponsor company. Report back on progress.

Meetings 40

Meetings Marketing Sales 40

Zendesk

JULY 1, 2022

At Zendesk, we believe that all employees deserve the opportunity to live authentically and thrive at work,” says Jeff Titterton, our COO and executive sponsor of the company’s Pride Employee Community. “As Jeff Titterton, Zendesk COO and executive sponsor of our Pride Employee Community.

Leadership 52

Leadership Government Media Meetings 52

Planview

MARCH 26, 2024

If you missed the previous webinar on adopting a sponsor’s mindset, you can access it on-demand here. Understanding the Purpose of Your PMO You want your PMO’s value to be recognized and appreciated throughout the organization, especially by leadership.

Government 59

Government Stakeholders Prioritization Organization 59