Red Star Kim

MARCH 1, 2024

Time for informal, social engagement – so important for getting to know people – has reduced. At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Arpedio

JANUARY 3, 2024

In this article, we’ll explore the key strategies for effective lead generation and lead nurturing and discuss their role in optimizing the sales funnel for better conversions. Integrating lead generation and lead nurturing efforts can have a significant impact on improving the sales funnel process.

Advertising 52

Advertising Media Prioritization Communication 52

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Many use a situational analysis or marketing audit. And we analyse the analytics from our digital marketing performance.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Hubspot Sales

JUNE 26, 2023

Lead generation specialists play a crucial role in the sales process. If you’re interested in becoming a lead generation specialist or are considering hiring one, let’s explore what a lead generation specialist does and how they contribute to an organization’s sales and marketing efforts.

CRM 93

CRM Communication Account Management Leadership 93

Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Media 129

Media Sales B2B B2C 129

Upland

JUNE 14, 2023

Chief revenue officers face an uncertain economic landscape For someone whose job it is to grow revenue, having uncertainty in the market is never a good sign. These issues revolve specifically around supply chain, increasing inflation, and tightening job markets. And how can account planning help? But also, a lot of opportunity.

Artificial Intelligence 195

Artificial Intelligence Digital Transformation Account Planning Supply Chain 195

LinkedFusion

OCTOBER 11, 2023

However, there are now incredible opportunities to level the playing field with the introduction of social media websites such as LinkedIn and automation technologies. However, there are now incredible opportunities to level the playing field with the introduction of social media websites such as LinkedIn and automation technologies.

Small Business 52

Small Business Advertising Media Marketing 52

Arpedio

DECEMBER 20, 2023

In this section, we will explore what sales conversion really means and how it can revolutionize your approach to turning prospects into customers. Through understanding the concept of sales conversion, you can implement strategic steps to drive your business growth. Every business aims to turn prospects into paying customers.

Sales 52

Sales Advertising Business Growth Decision-making 52

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Arpedio

FEBRUARY 27, 2024

Importance of Relationship Selling in Today’s Market In today’s hyper-competitive market, where consumers have access to endless options and information, building strong relationships with customers has never been more critical. What is Relationship Selling?

Prioritization 52

Prioritization Communication Software Software 52

Arpedio

JANUARY 31, 2024

When it comes to digital marketing, where trends and tactics evolve rapidly, the pursuit of strategies that consistently yield impactful results is both a challenge and a necessity. Account-Based Marketing (ABM) has emerged as a powerful and targeted method to engage with high-value accounts, gaining significant traction in the process.

Marketing 52

Marketing Facilitation Digitalization Acquisition 52

Red Star Kim

JUNE 1, 2023

Some delegates were highly experienced in pitching (and their roles focused on pitching and tenders), whereas others were at the start of their journey and/or had only occasional exposure to pitches. In May we welcomed delegates from legal, accounting and consulting firms at manager and executive levels to a PM Forum workshop on pitching.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Insightly

MARCH 11, 2024

One of the most enlightening questions you can ask a person in business is ‘what’s in your tech stack?’ CRM means different things to different roles, but with the right CRM (one that’s easy to customize ), your CRM can look a lot different to each role, but still serve the entire company with efficiency and precision.

CRM 52

CRM Organization Decision-making Facilitation 52

Strategic Communications

DECEMBER 11, 2023

That’s a combination that companies can leverage to reinforce their brands and positively augment and impact their marketing efforts. Following are 4 “Must Haves” for achieving maximum marketing value from your charitable giving efforts. Corporate giving to charities has seen a significant increase since 2016.

Marketing 52

Marketing Banking Communication B2B 52

Arpedio

DECEMBER 4, 2023

Measuring the Success of Account-Based Selling Explore the ARPEDIO platform ← Back to blog Account-based selling (ABS) is becoming increasingly popular in the B2B software industry as it allows businesses to target specific high-value accounts and personalize their marketing and sales efforts.

Decision-making 52

Decision-making Prioritization Media Marketing 52

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? But relying on this alone misses the mark. The result?

Marketing 103

Marketing Sales Decision-making Prioritization 103

ReviewTrackers

JULY 28, 2021

Insurance and Social Media. Social media marketing for insurance is experiencing major growth. While providers recognize that insurance social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts.

Insurance 70

Insurance Media Marketing Customer Experience 70

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Insightly

DECEMBER 14, 2023

Let’s explore the marketing operations career path and all of the opportunities that come with it. Marketing operations jobs encompass a diverse range of roles within the marketing field. These positions involve the behind-the-scenes coordination and execution of marketing strategies and campaigns.

Marketing 52

Marketing e-Learning Digitalization CRM 52

Red Star Kim

JUNE 16, 2022

The MBL workshop on Referrer and Intermediary Management earlier this week combined those in front-line fee-earning roles (e.g. employment and family solicitors) with those from marketing and business development in legal, tax, wealth management and property firms. Business Development in the Wild West?

Management 130

Management Key Account Management Digitalization Communication 130

Hubspot Sales

APRIL 7, 2023

These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? The main investment is your time. They're all digital products.

Digitalization 109

Digitalization Computers and Electronics Media Brainstorming 109

Arpedio

JANUARY 3, 2024

Inbound sales involves drawing potential customers in through targeted marketing campaigns and personalized interactions, with a focus on building long-term relationships. While both inbound and outbound sales have their strengths and weaknesses, it can be challenging to determine which approach is best for your business.

Acquisition 52

Acquisition Sales Media Decision-making 52

Arpedio

FEBRUARY 26, 2024

With customers becoming increasingly discerning and markets saturated with choices, sales teams are turning to more strategic methods to secure high-value clients and drive sustainable revenue growth. It involves in-depth research, personalized outreach, and tailored solutions to address the unique needs and challenges of each target account.

Value Proposition 52

Value Proposition Prioritization Stakeholders Energy and Utilities 52

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. Delegate poll results and break out summaries are shown below.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Scovel

SEPTEMBER 22, 2021

As you explore marketing, it’s important that you do not lose focus on the value proposition of your solution in your marketing efforts. You need to start marketing your solution before you even build it to validate needs and stay focused on the features customers want and need.

Marketing 52

Marketing Value Proposition Media Digitalization 52

Scovel

SEPTEMBER 22, 2021

As you explore marketing, it’s important that you do not lose focus on the value proposition of your solution in your marketing efforts. You need to start marketing your solution before you even build it to validate needs and stay focused on the features customers want and need.

Marketing 52

Marketing Value Proposition Media Digitalization 52

Scovel

SEPTEMBER 22, 2021

As you explore marketing, it’s important that you do not lose focus on the value proposition of your solution in your marketing efforts. You need to start marketing your solution before you even build it to validate needs and stay focused on the features customers want and need.

Marketing 52

Marketing Value Proposition Media Digitalization 52

Arpedio

FEBRUARY 15, 2024

In the fast-paced world of sales and marketing, success hinges not only on closing deals but also on the groundwork laid long before a transaction takes place. Definition of Pre-Sales In the realm of business, particularly in sales and marketing, the term “pre-sales” holds significant weight.

Decision-making 52

Decision-making Sales Customer Experience Value Proposition 52

Scovel

SEPTEMBER 22, 2021

As you explore marketing, it’s important that you do not lose focus on the value proposition of your solution in your marketing efforts. You need to start marketing your solution before you even build it to validate needs and stay focused on the features customers want and need.

Marketing 52

Marketing Value Proposition Media Advertising 52

Zendesk

APRIL 18, 2023

With a customer journey map, you can see how your storyline tends to play out—where you’re succeeding and where you’re losing customers. With a customer journey map, you can see how your storyline tends to play out—where you’re succeeding and where you’re losing customers.

Customer Experience 98

Customer Experience Advertising Media Brainstorming 98

Nutshell

FEBRUARY 28, 2024

Think about how many potential customers you’re missing out on when you don’t attempt to approach those who already showed interest in your business. With the technology at our fingertips today, you can proactively reach out to visitors who are considering your solution without them needing to fill out a form.

B2B 71

B2B CRM Software Software 71

Arpedio

FEBRUARY 19, 2024

This blog post explores the role of AI in sales and its significance in modern business practices. By streamlining workflows and reducing manual effort, AI improves sales efficiency and productivity. One such technology that has revolutionized sales practices is Artificial Intelligence (AI).

Artificial Intelligence 52

Artificial Intelligence Sales Government Decision-making 52

Hubspot Sales

JUNE 9, 2020

When it comes to professional development for salespeople it can also be helpful to discuss traits that can hinder your growth, which is what we are discussing today. Ultimately it depends on your role, and where you want to take it. Be intentional with your prospecting efforts. Order Taker vs. Order Getter.

Decision-making 93

Decision-making Retail Media Facilitation 93

Hubspot Sales

JUNE 9, 2023

If you’re looking to get into sales, not having a college degree can feel like a huge barrier to your career. Whether you're just starting out or want to switch careers, this guide will give you expert insights to land your first sales job. Once you can get your foot in the door, your earnings potential will greatly increase.

Sales 105

Sales Insurance Decision-making Transportation 105

Nutshell

FEBRUARY 21, 2023

Whenever you have a lot on your plate, you prioritize tasks. The same idea goes for managing leads and prospects coming through your Nutshell customer relationship management (CRM) system. With behavioral lead scoring, you can effectively manage your leads and connect with sales-ready prospects quickly and efficiently.

Prioritization 62

Prioritization CRM Media Management 62

Arpedio

APRIL 30, 2024

Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue. It involves identifying opportunities for growth within your current accounts and developing strategies to capitalize on them.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

Zendesk

JUNE 21, 2023

Sometimes, the best way to market your company is through the very people who use your products or services. Brand advocacy can be a very effective tool for businesses looking to get the word out and expand market reach. It can also help build your brand and positively affect marketing efforts.

Media 52

Media Onboarding Advertising Customer Experience 52