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When You Make It All About You, You Lose

Strategic Communications

Whenever I’m called upon to offer a critique on or advice about a company or consultant’s copy – whether it’s on a web site, in a brochure, an ad, a blog, or whatever – the first thing I do is read through the copy to see whether the focus is on “we/me” or “you/your.”

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue.

Sales 258
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Sales Win Rate: How to Calculate Yours

Upland

As you are developing your sales strategy for 2023, one of the critical elements in determining your sales velocity is your Win Rate. If you don’t know how many opportunities to need to pursue to make your number, your vision for the future will be cloudy. But what about Deal C? But that doesn’t tell the full story.

Sales 195
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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

Why do you need to know your customer? You need to know your customer because customers buy outcomes. Before you strategize how you’re going to sell, therefore, you have to understand the organization you’re selling to. All to say, they’re a pretty big deal. They aren’t in the market for products or services.

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21 Brilliant Calendar & Schedule Management Tips

Account Manager Tips

When it comes to managing my time, sometimes it feels like I'm losing the battle, the war and maybe even the will to live. Merge all your calendars into one 9. Ask yourself if you really need to meet? See what meetings you have and list any action items and preparation you need to take care of. Cancel it 15.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Invite subject matter experts from your company to help you develop a renewal strategy. Close any gaps in your solution, meet all commitments and ensure your client is satisfied. Don't assume because you have the business, you'll keep it. Demonstrate that you value your client's business. Which would you prefer?

Suppliers 246
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The Best Way to Prepare for an Executive Presentation [+ Checklist]

Account Manager Tips

What do you think the answer was? If you said “NO” then you were right. Imagine you're at the front of a boardroom about to make a presentation. All eyes are on you - including your boss and a handful of your client's senior executives. How do you feel? Let me tell you a quick story.