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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

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The Blue Ocean Strategy Summary (With 4 Examples)

ClearPoint Strategy

Based on an eponymously titled book , this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.” Companies should instead look for new market space and ways to reinvent the industry. In short, avoid head-to-head competition and focus on innovation.

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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B2B Wholesale & Distribution in Germany: Insolvency.

QYMATIX

Surviving Insolvency in Germany’s Industrial Wholesale Market Praktiker was a household name in Germany, generating annual sales of around three billion euros and employing some 20,000 people. As the third-largest player in the market, the company accounted for 12% of total sales. Let’s dig deeper.

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Equipped for the Inevitable: The Owens Corning Story

Luminas Strategy

However, when the new AF fiberglass insulation was put on the market, Owens Corning didn’t use the dye. In 2009, when the bottom fell out of the housing market, building materials manufacturers were hit hard. Despite that, the company began to recognize signs that the market was softening. What happened?

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14 Pro Tips for Running a Successful Business

Hubspot Sales

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

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Kim Tasso qualifies as a psychotherapeutic counsellor

Red Star Kim

Crazy busy – Book review – Dealing with stress (kimtasso.com) October 2009. Lost connections – Why you’re depressed by Johann Hari (kimtasso.com) October 2019. A review of a popular book about the nine common reasons people suffer from depression. A foresighted and practical book by psychiatrist Dr Edward Hallowell.