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Book review: Build your digital marketing strategy by Steve Brennan

Red Star Kim

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.

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Top Sales Tools of 2020 and the Digital Sales Revolution

SBI

Top Sales Tools of 2020 and the Digital Sales Revolution. At no other time in the history of sales have we seen this magnitude of choice in digital selling technology. Digital, at the time was largely confined to typing and storing word processing documents and creating spreadsheets to keep track of sales forecasts and booked revenue.

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Sales Coaching for the Digital Age

Openview

An analysis published by the Harvard Business Review revealed in 2011 that, coaching “ can improve performance up to 19%…even moderate improvement in coaching quality—simply from below to above average—can mean a six to eight percent increase in performance across 50% of your sales force ”.

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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

It is important to note that a system like CRM is not just a software solution but a holistic strategy encompassing all aspects of customer interaction. Analysis and Forecasting Software (Predictive Sales Software) for medium-sized Wholesale Companies. Such software supports profitable growth.

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How to use the Potential of Generative AI in B2B Business

QYMATIX

For example, AI entered our everyday lives in 2011 with Apple’s “Siri” launch. Also, in 2011, the computer program “Watson” beat human players in an American quiz show. But the ability to write text, compose music, and create digital art has made headlines – and inspired many people to experiment.

B2B 52
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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

It is important to note that a system like CRM is not just a software solution but a holistic strategy encompassing all aspects of customer interaction. Analysis and Forecasting Software (Predictive Sales Software) for medium-sized Wholesale Companies. Such software supports profitable growth.

article thumbnail

How to use the Potential of Generative AI in B2B Business

QYMATIX

For example, AI entered our everyday lives in 2011 with Apple’s “Siri” launch. Also, in 2011, the computer program “Watson” beat human players in an American quiz show. But the ability to write text, compose music, and create digital art has made headlines – and inspired many people to experiment.

B2B 40