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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

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Book review: Build your digital marketing strategy by Steve Brennan

Red Star Kim

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

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Top Sales Tools of 2020 and the Digital Sales Revolution

SBI

Top Sales Tools of 2020 and the Digital Sales Revolution. At no other time in the history of sales have we seen this magnitude of choice in digital selling technology. Digital, at the time was largely confined to typing and storing word processing documents and creating spreadsheets to keep track of sales forecasts and booked revenue.

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Sales Coaching for the Digital Age

Openview

An analysis published by the Harvard Business Review revealed in 2011 that, coaching “ can improve performance up to 19%…even moderate improvement in coaching quality—simply from below to above average—can mean a six to eight percent increase in performance across 50% of your sales force ”.

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The Role of User-Generated Content in Building Brand Trust

Strategic Communications

In the digital marketing landscape, authenticity and connections with consumers are paramount. For instance, Coca-Cola’s “Share a Coke” campaign first emerged in Australia in 2011, when the company printed the most common and popular names on bottles and asked people to share their experiences.

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Direct Mail — The “Snail Mail” Kind — Never Goes Out of Style

Strategic Communications

I think about fractals and patterns a lot (yes, I know that may seem “odd”…), and I thought about patterns a lot several years ago as I started to research—in truth, as I started to just think about starting to research—my book Direct Marketing in the Digital Age , which was released more than a decade ago!

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