Red Star Kim
NOVEMBER 9, 2023
Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. He mentions innovation expert Clayton Christensen who suggests that success from what you are doing stops you seeing what you should do next. He’s clearly an advocate for scenario planning.
Peter Simoons
SEPTEMBER 10, 2023
The 80% Rule In 2012, ASAP conducted the State of Alliance Management study, delving into the subject of alliance performance. Causes of Alliance Failure Alliances falter due to a range of reasons, including: Insufficient communication. Clear Communication: Open and transparent communication is essential.
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Red Star Kim
SEPTEMBER 8, 2023
This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.
Mercuri International
SEPTEMBER 28, 2020
However, despite the scale of this investment, it’s estimated that 90% of the new skills learnt are forgotten within 12 months (Silverman, 2012). So what’s going wrong? Well, maybe it’s not the ‘what’ but the ‘how’? In their book ‘Supertrends’, our colleagues at Prosales Research have discussed this issue (and many more) in greater depth.
KAM With Passion
FEBRUARY 22, 2021
For all organisations, large or small, who take it seriously, practicing KAM is about developing deep and strong relationships with truly strategic customers in order to accelerate innovation and growth. As stated earlier, boosting innovation has become a key criterion for organisations with a mature KAM practice.
Zendesk
MARCH 8, 2022
Finally, the use of such innovative technology has been a key differentiator in transforming top companies into customer-first organizations. Agent communication. In 2012 Expedia took time to analyze phone calls and found that customers encountered issues in the reservation process when booking online.
Red Star Kim
DECEMBER 5, 2023
Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.
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