article thumbnail

Leadership conversation skills: SCARF model of neuroscience in social interactions, collaboration and relationships

Red Star Kim

I first mentioned SCARF in an article about neuroscience and leadership Leadership: Lessons from Star Trek and Neuroscience – Kim Tasso back in 2012. There David Rock talked about the neuroscience of leadership – the need to still your mind, improve emotional regulation, watch non-verbal signals and take care with feedback.

article thumbnail

22 tips on being a persuasive writer in professional services

Red Star Kim

As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. A series of articles or posts might be arranged around content pillars in a content management plan. Research the relevant key words.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

article thumbnail

Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott

Red Star Kim

However, NLP (Neuro Linguistic Programming) has arisen a few times at recent training workshops so I thought I would publish the review as a blog post. This book review was published in Magazine – PM Forum way back in 2008. Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott.

article thumbnail

Applying B2C eCommerce best practices: 3 ways B2B companies are delivering on the shopping experiences their customers want

Customer Think

Millennials and Gen Z zoomers, or those born between 1996 and 2012, constitute 64% of business buyers,” according to Forrester Research. Did you know? Most B2B buyers that are part of these generations are accustomed to frictionless shopping experiences and expect the same service levels when making B2B purchases.

B2B 97
article thumbnail

Top six leadership qualities?

Red Star Kim

The post Top six leadership qualities?

article thumbnail

Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

This is challenging as everyone is time poor and most communications are digital. This book explores how to manage these differences when communicating digitally Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com). One size certainly doesn’t fit all.