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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. An important step to take for 2013 is to bring these together into a comprehensive digital marketing strategy that best connects with your customers. Look for nurture marketing to expand in 2013.

Marketing 126
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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. Reduced overall sales cycles. On the right side are direct methods of acquisition. These 'old style' acquisition methods have until now been unaffected by Content Marketing. Old style acquisition emailing is still working.

Marketing 127
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3 Big Challenges for the CSO in 2013

SBI Growth

Here are the biggest threats to the CSO in 2013. 5 years ago, the two black boxes of reliable data were Sales and Marketing. However, it leaves sales as the sole department with spotty metrics. These are "inward out" metrics that only Sales leaders care about. The consensus on Wall Street is a strong 2013.

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A List of TripAdvisor Acquisitions

ReviewTrackers

TripAdvisor Acquisitions. Use this list of TripAdvisor acquisitions to stay on top of what’s happening on TripAdvisor. TripAdvisor – Bokun Acquisition. The TripAdvisor Bokun acquisition helped expose suppliers to TripAdvisor and facilitate smaller tours and activity operators coming online. million businesses.

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Three B2B Sales and Marketing Must-Have Tools for an Optimal Sales Funnel

QYMATIX

Navigating the technology jungle: Three B2B sales & marketing must-have tools for a secure future. There is a reason for the term “technology jungle” As a B2B company, it is often difficult to decide which tools for marketing and sales it should include in the software portfolio.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

All of them (to a greater or lesser extent) result in learning and the acquisition of new skills and behaviours. Counselling, coaching, mentoring, facilitating, training and consulting are at different stages of the helping continuum. The terms (e.g. Coaching Coaching is about goal achievement, behavioural change and improved performance.