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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Over the past year, many organizations have built buyer personas (Read more about buyer personas here and here ). 4 Keys to Making the Persona Project Successful. Note: If your organization has already built personas skip to second key.

Meetings 115
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Book review: The Strategy Book by Max McKeown

Red Star Kim

What does success look like for your organization? What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. Strategy is a stream of decisions and actions”. What would it take to do it ten times better?

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Every VP of Sales heads into this annual meeting with his CEO/CFO full of anticipation. Learn how to allocate your budget properly and use it to launch you to a successful 2013. The answer: Marketing.

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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

Traditionally, firms have focused on technical expertise, client impact, and book of business as the criteria for making partner-selection and hiring decisions. Eric Tresh, a partner at law firm Eversheds Sutherland , spends most mornings reviewing recent tax-court decisions. The firm has grown from $800 million to $1.8

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Make Sales Data Meaningful in 2013 by Spending Time in the Field

SBI Growth

Sales Operations Leaders aren’t making data meaningful today. Organizations doing these things aren’t poor performers. Developing a holistic understanding of the customer and looking at the world from an outward-in perspective will make data analysis truly meaningful. They are too focused on metrics and data.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

It’s worth touching on some related skills : Facilitating Essentially, facilitation is about making communication, interaction, collaboration or learning easier. Facilitation skills provide opportunities and resources to a group of people that enable them to make progress and succeed. Coaches and consultants use facilitation skills.

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Effectively Measure the Impact of your Sales Kickoff Meeting

SBI Growth

How are you, the sales operations leader, going to measure the effectiveness of your 2013 Sales Kickoff Meeting ? Over the last three years the traditional sales kickoff meeting has drastically changed. Measuring the effectiveness of sales kickoff is challenging for most organizations. Did it meet all of their objectives?

Meetings 117