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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? 4 Keys to Making the Persona Project Successful. During project meetings focus your thoughts on how to operationalize the personas. What changes do I need to make to our CRM or Sales Force Administration Tools? interactions where decisions are made).

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. There is rarely a deep understanding of how disparate and disconnected decision-making units are across such large organisations.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk. Strategy is a stream of decisions and actions”. He notes that your optimism (or pessimism) will impact decisions as well as ability to make fast decisions.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Every VP of Sales heads into this annual meeting with his CEO/CFO full of anticipation. Learn how to allocate your budget properly and use it to launch you to a successful 2013. The answer: Marketing.

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3 Big Challenges for the CSO in 2013

SBI Growth

Businesses are talking about making interntal investments. Here are the biggest threats to the CSO in 2013. If you present metrics like win rate, pre-qualified pipeline, and prospect meetings to the CEO, you’re in trouble. Your Buyers Are Getting More Comfortable Buying Without a Face to Face Meeting.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

And that technology is making some jobs obsolete. Understand how and why they make decisions. Urgency (are you making it crucial?) She acknowledges that we are all facing an overwhelming volume of information. Our buyers’ reality is a constantly changing flux. Identify emotional hot buttons.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). Some firms provide templates of different types of KAM meeting types. (profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry