Red Star Kim

SEPTEMBER 26, 2022

Firms must ensure that internal communications and team cohesion are high on their agenda to ensure M&BD folk feel engaged. 11% supporting internal communications. 11% supporting internal communications. And where they want to spend more time in the future: 30% digital marketing, content marketing and social media.

Digitalization 147

Digitalization Media Marketing Communication 147

Hubspot Sales

JANUARY 31, 2018

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. Selling looks very different in 2018 than it did in 1987.

Sales 145

Sales Media Meetings Brainstorming 145

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners. Everyone is different.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Red Star Kim

AUGUST 11, 2022

The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Assess communication needs, communication channels and ability to deliver key messages. Executive communication plan.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Red Star Kim

JULY 17, 2023

Use non-verbal communication – We considered things we can do with non-verbal communication to appear and be perceived as more confident by others. Pause – Confident people feel comfortable with brief pauses while they are speaking. And before they answer questions. The STOP technique helps you regulate your emotions.

Communication 130

Communication Meetings Financial Services Government 130

Red Star Kim

JANUARY 26, 2024

There were lots of ideas for appearing confident when communicating electronically or participating in virtual meetings.

Meetings 130

Meetings Digitalization Communication Management 130

Red Star Kim

DECEMBER 18, 2023

Integrating marketing and sales strategies There were several occasions where the need for better integration between marketing (driven by campaigns from the marketing and digital marketing teams) and selling (supported by business developers but often led by fee-earners) was mentioned. the bricks and mortar).

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Hubspot Sales

DECEMBER 8, 2017

CamCard digitizes cards with a simple photo and automatically saves the information to your phone's contacts. Ditch the easily lost post-it notes and digitize your to-do list with Wunderlist. Build your business skills with mini articles on leadership, decision making, and communication, among others. iOS | Android. 9) Keynote.

CRM 145

CRM Profitability Sales Meetings 145

Account Manager Tips

FEBRUARY 28, 2021

All this talk about the digital economy. A survey of 2,000 business leaders confirmed the soft skills most in-demand are leadership, communication, collaboration, and time management. In a 2018 study by Accenture : 80% of companies are concerned with disruption from competitors and new digital-savvy entrants. I sure was.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Red Star Kim

OCTOBER 19, 2023

Some were fortunate to receive full details from the firm’s CRM supported by analytics showing digital activity and enquiry details. Others had little more than a name and telephone number. Where information was sparse it limited the amount of preparation that could be done.

Emotional Intelligence 130

Emotional Intelligence Value Proposition Decision-making Digitalization 130

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Digital and content analytics. Prioritise action.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Xant

APRIL 15, 2021

In 2017, 2018, and 2020, the ratio has declined from 3.0 Thanks to innovations related to digital and data technology, SD teams have more information now than ever before about their customers’ buying behaviors and communication preferences, and now have automated processes to match.

Sales 110

Sales Decision-making Organization Innovation 110

Red Star Kim

DECEMBER 14, 2022

STAR for digital marketing Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Creative communication in “difficult” situations. Her firm’s used an internal communications initiative involving an annual photo competition to encourage the creation and sharing of images from all members of staff.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way. Yet communication needs to be two-way. When prolonged, the effects are exhausting and we reach change fatigue quickly.

Management 113

Management Co-Creation Communication Leadership 113

Strategic Communications

JULY 25, 2023

Her 2017, 2018, and 2019 Startup Boston Week events were in person only, with no option to attend virtually or to watch post-event recordings. That didn’t last, though, Park says, as digital fatigue set in. He’s senior creative director with InVision Communications and the author of Gather: The Business of Coming Together.

Digitalization 52

Digitalization e-Learning Publishing Digital Transformation 52

Red Star Kim

FEBRUARY 15, 2024

It’s worth touching on some related skills : Facilitating Essentially, facilitation is about making communication, interaction, collaboration or learning easier. These changes are partly as a result of Covid and the move to remote working but also due to economic changes, digital transformation and emerging technologies.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Mercuri International

SEPTEMBER 30, 2022

The world has changed, and digital transformation has given rise to new ways of selling, including remote selling. The third edition of the “State of Sales” report prepared by Salesforce 1 in 2018 outlined how, before the Covid-19 emergency, a salesperson spent 32% of their time virtually meeting potential customers. References.

Digital Transformation 52

Digital Transformation Suppliers Transportation B2B 52

Zendesk

DECEMBER 8, 2021

Businesses need to gain a clear understanding of the type of digital interactions customers want instead of relying on intuition. Many consumers believe that the companies they purchase from could afford to upgrade their CX—particularly in the digital space. Only 19% of consumers believe customer service is exceeding expectations.

Artificial Intelligence 98

Artificial Intelligence Digitalization Communication Media 98

Strategic Communications

AUGUST 1, 2023

While the digital marketing environment yields some powerful insights into consumer actions, some of these actions, like visits to other websites, research conducted through third-party sites, social media impacts, etc., While much marketing activity does take place online in the digital environment, not all of it does.

Digitalization 52

Digitalization Decision-making Marketing Communication 52

Red Star Kim

DECEMBER 2, 2022

Minimise meetings – Find alternative ways to communicate and/or ensure meetings are kept short by producing papers in advance and showing what decisions are required in meetings. Help cross-pollinate ideas between teams with internal communication. Communicate aims and outcomes. spray and pray” communications).

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Arpedio

MARCH 9, 2022

Do you have an incredible appetite for digitizing BtB processes? ARPEDIO offers applications in Salesforce.com for BtB Sales Professionals and Strategic Account Management that simplifies complex solution selling and transforms sales frameworks and -best practices into digitized, automated processes. Back to careers.

Account Management 52

Account Management B2B Innovation Digitalization 52

Xant

APRIL 15, 2021

In 2017, 2018, and 2020, the ratio has declined from 3.0 Thanks to innovations related to digital and data technology, SD teams have more information now than ever before about their customers’ buying behaviors and communication preferences, and now have automated processes to match.

Sales 52

Sales Decision-making Organization Innovation 52

Arpedio

DECEMBER 2, 2021

Arpedio offers applications in Salesforce.com for BtB Sales Professionals and Strategic Account Management that simplifies complex solution selling and transforms sales frameworks and -best practices into digitized, automated processes. We expect you to work around 20 hours a week with big flexibility both ways. Key job requirements.

Account Management 98

Account Management B2B Sales Innovation 98

KAM With Passion

FEBRUARY 22, 2021

KAM processes also cover the specific collaboration and communication rituals with the strategic accounts and the programme’s governance. An enhanced capacity to articulate and communicate value. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. A much higher customer orientation.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Revegy

OCTOBER 2, 2019

CSO Insights/MHI 2018 Sales Effectiveness Study. Having so many perspectives, preferences, competencies, and priorities in the conversation means that value needs to be communicated on all fronts. 3. Digitization. Digitization provides easy access to information and higher expectations for responsiveness.

Account Growth 69

Account Growth Key Account Management Account Management Account Planning 69

Arpedio

OCTOBER 20, 2021

Arpedio offers applications in Salesforce.com for BtB Sales Professionals and Strategic Account Management that simplifies complex solution selling and transforms sales frameworks and -best practices into digitized, automated processes. Key job requirements. We have expanded globally and our business is growing fast.

Account Management 98

Account Management B2B Sales Innovation 98

Miller Heiman Group

SEPTEMBER 12, 2019

Consumers use a variety of tools, from social media to web search, to research and make purchases; some even allow their in-home digital assistant or internet-connected appliance to shop for them. Superior communication skills and interactions. But now buyers’ expectations have changed, largely because of their experience as consumers.

Sales 57

Sales B2C Decision-making Government 57

Red Star Kim

APRIL 24, 2023

Earlier in April I ran a public MBL “Pick up the phone – Client service and sales opportunities for professionals in the digital age” online training workshop. Telephone Confidentiality Some forms of communication are known to be confidential – for example: email (assuming good cybersecurity) and WhatsApp (encryption).

Emotional Intelligence 26

Emotional Intelligence Financial Services Decision-making Digitalization 26

Mercuri International

MARCH 8, 2022

There are countless definitions of value-based selling, but the common thread in them all is that you should aim to communicate the value of your offering to your customers, rather than the specific features it provides. Digitalization has been both an enabler and driver of our ability to measure what creates value. 8 D’Aveni, R.A.

Suppliers 52

Suppliers Shareholders Value Proposition Innovation 52

Hubspot Sales

FEBRUARY 13, 2018

It mirrors the way people buy in today’s digital environment and works in both B2B and B2C situations. For example: We are looking to work with three new commercial landscaping companies by September 1, 2018 that are interested in building their business in the greater Phoenix, Arizona area. What if you have to generate your own leads?

Marketing 111

Marketing Media B2C Digitalization 111

Mike Kunkle

NOVEMBER 30, 2018

[ NOTE: This post was originally published in late November of 2018. And, how to work more effectively with people whose personality type, working style or communication preference is different than yours (a form of adaptive selling in a multi-threaded deal, that is helpful for enterprise-level B2B complex selling).

Profitability 130

Profitability Publishing Manufacturing Negotiation 130

PandaDoc

JANUARY 14, 2019

It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Different types of communication channels, such as SMS, mobile, and live chat, should be built into the customer journey to enable streamlined, effective communication. The human element will take center stage.

Marketing 88

Marketing Artificial Intelligence Communication Decision-making 88

Red Star Kim

FEBRUARY 6, 2023

Vuture – his first martech contribution in the digital marketing space – is a recognised and trusted system for many professional services firms. Data is the lifeblood of both traditional and digital marketing. Although HubSpot has suggested the figure is closer to 22% with data from 2013-14 Database Decay Simulation (hubspot.com) ).

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26

Miller Heiman Group

JULY 28, 2020

With the sudden transition to digital selling, lengthened sales cycles and personnel changes such as layoffs and furloughs, not only has the flow of prospects in sellers’ pipelines trickled to a drip, but customers have also become harder to reach and deals have become more challenging to close.

Sales 85

Sales Sales Technology CRM B2B 85

Hubspot Sales

MAY 15, 2020

mobile retail revenue is expected to be $339 billion in 2020, up from $207 billion in 2018. Consumers increasingly expect customized products and, thanks to advances in digital and manufacturing technology, brands can enable them to personalize or customize products they want online. Mobile dominates online sales.

eCommerce 145

eCommerce Supply Chain Retail Artificial Intelligence 145

Hubspot Sales

MARCH 21, 2018

Inside sales offers a leaner, more automated approach, while outside sales capitalizes on the in-person interaction and power of face-to-face communication. more inside sales reps in 2018. The buyer of today is becoming more digitally savvy. So, which go-to-market should you choose? In 2017, inside sales made up 43.5%

Sales 131

Sales Decision-making Digitalization Organization 131