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What Does Digital Transformation REALLY Mean for the Channel?

PartnerTap

Digital transformation is not a product or a solution. Digital transformation is really about fostering a culture within your company that adapts to the changing digitized landscape. The Pandemic has only increased the speed at which digitization revolutionizes the way we partner.

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B2B Digital Transformation in Sales: Facts & Trends

QYMATIX

Facts and trends about the B2B digital transformation. If you are leading a Business-to-Business manufacturer or distributor, you know it already: sales is currently experiencing a massive transformation across the globe. I want to know more about the digital transformation in B2B sales. Marketing Land.

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Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior

SBI

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior. If you asked 10 different business leaders to describe how digital transformation applies to their business, you would probably get 10 different responses. This makes it difficult to know what is working, and what is not.

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Valuable resource on change management – The Association of Change Management Professionals (ACMP) Standard for Change Management

Red Star Kim

The ACMP recognises that it will continue to evolve with the realities of digital transformation, agile development, harnessing of data science, personalization and other disruptive forces. Change management – Change Catalyst book review by Kim Tasso September 2018. This version is from 2019. Books on change management.

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CMO Newsletter: Top B2B Revenue Marketing Articles of February 2018

SBI Growth

The Digital Transformation of a B2B World Every major company is undergoing a digital transformation of some kind. Mark is here today to help you purge your old world view of digital. Instead, offer extreme personalization and a frictionless experience across.

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Remote Selling: the new essential distance selling method

Mercuri International

The world has changed, and digital transformation has given rise to new ways of selling, including remote selling. The third edition of the “State of Sales” report prepared by Salesforce 1 in 2018 outlined how, before the Covid-19 emergency, a salesperson spent 32% of their time virtually meeting potential customers.

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How 2 Brands Successfully Shook Up Their Sales Strategy

Hubspot Sales

Nike's stock price hit a two-year high in 2018 — a bump that experts largely attributed to the company's direct to consumer shift. It was also estimated that Nike’s DTC business' gross margins were 62 percent in 2018, compared to 38 percent in its wholesale business that year. The results? Nike noticed a changing tide in retail.

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